Sales Development Representative (SDR)

As a Sales Development Representative (SDR) at Anakin, you will be responsible for generating qualified leads, establishing initial contact with potential customers, and driving the early stages of the sales process. You will work closely with our Account Executive sales to identify and target key accounts, create outreach strategies, and engage potential customers to generate interest in our products/services.

Key ownership:

1. Prospecting and Lead Generation: Conduct thorough research to understand the target market and create a pipeline of potential customers. Utilize various prospecting techniques (such as cold calling, email campaigns, social media outreach, etc.) to identify and generate new leads.
2. Qualifying and Nurturing Leads: Engage with leads to qualify their interest and needs. Conduct initial discovery meetings to understand their pain points, business requirements, and decision-making processes. Build relationships with potential customers through effective communication and follow-up strategies.
3. Sales Outreach and Follow-up: Initiate contact with potential customers through various channels (phone, email, social media, etc.) to present Anakin's products/services and showcase their value proposition. Deliver compelling sales pitches and tailored messaging to engage prospects and schedule qualified appointments for the sales team.
4. CRM Management: Maintain accurate and up-to-date records of all sales activities, customer interactions, and lead qualification data in the Customer Relationship Management (CRM) system. Use CRM tools to track progress, measure success, and identify areas for improvement.

What are we looking for?

1. Previous Experience: Experience in a similar role, preferably in a technology or B2B sales environment.
2. Communication Skills: Strong interpersonal, communication, and negotiation skills. Ability to deliver compelling sales pitches, overcome objections, and build rapport with potential customers.
3. Self-motivated and Results-Driven: Proven track record of meeting or exceeding sales targets. Ability to work independently, prioritise tasks, and manage time effectively to achieve goals.
4. Technical Aptitude: Familiarity with technology products/services and the ability to understand and articulate their value to potential customers. Quick learner with the ability to adapt to new technologies and industry trends.

Stage 1: Candidate Information Collection

• Context: We will collect details that are important for us to drive the selection process

Stage 2: Pitching and Objection Handling +  Research and 30-60-90 day plan (48 hours)

• Context: In this, we will send you a project with two parts.
  The first part will include a  brief/scenario that will help you prepare for an assessment and you will share recorded responses via Willo.
  In the second part, we will understand your research & prospect. Also, how do you plan for your ramp-up and success in a lean and minimal support environment?
• What are we trying to assess: We would like to understand how you will plan to generate leads, conduct a cold call, define the value of products/services, handle objections, build rapport, and set the next steps with the prospect.

Stage 3: Final and Concluding Meeting with Founder (1.30 mins, face-to-face or video meeting)

• Context: In this session, we will deep dive into your work experience to cover your KRAs, KPIs, achievements, etc
• What are we trying to assess: We will try to understand if the opportunity matches your career interest, expertise, and experience for you to succeed in the role.