Product Marketing Manager

The Company

Arketa is a wellness business platform built for the hybrid world. Our mission is to increase access to wellness by helping studios grow beyond classes. We make it easy for studios & wellness entrepreneurs to share their love of movement with the world.

Unlike other software, Arketa offers clean & easy-to-use software tools for wellness entrepreneurs & studios to easily set their schedules, accept bookings & payments, create on demand video libraries, host retreats, text, do email marketing and grow their businesses in-person and online. Arketa offers branded apps and websites so your customers have a consistent experience across all mediums.

It's a exciting time for Arketa – there is a big market for hybrid wellness solutions that Arketa is perfectly positioned to capture. We’ve raised a $6M seed round led by First Round Capital, and we’re growing fast. We’re building an NYC-based marketing team, and we’re looking for people who want to inspire and empower a healthier world.

The Role

This role is perfect for an ambitious marketer looking to hone their product marketing skills, own projects from end-to-end, and shape the future of our marketing organization. This role is the third on the marketing team and will get to work closely with the Head of Marketing.

• Key messaging & positioning - Gain a deep understanding of our existing partners and target partners and contribute to the development of key messaging and positioning for multiple stakeholders.
• Growth strategy - Own growth strategies and develop a systematic engine that drives continuous business impact across the user journey. Create and advance a learning-agenda by taking a hypothesis-driven approach and constantly testing, learning, and iterating.
• Go-to-market support - Assist in the planning and execution of go-to-market strategies for new channels and programs, as well as new products
• Sales enablement support - Create email content, FAQs, product guides, and other resources that underline Arketa’s capabilities and value proposition.
• Subject matter expertise - Develop a detailed knowledge of the fitness industry and our stakeholders to inform content strategy

Requirements

• Proven track record of developing and executing successful GTM strategies at a SaaS company, ideally B2SMB SaaS company
• Tried and true core product marketing skills – differentiated product positioning and messaging, excellent written and verbal communication skills.
• Strong collaborator and driver of decisions – can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members with different focus areas
• Experience in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
• 3 days a week in NYC office

Arketa Diversity Statement

Arketa exists to increase access to wellness for people around the world. We believe that building a team with diverse backgrounds & perspectives from all walks of life is critical to our mission. We encourage you to apply even if your experience doesn't precisely match the job description, including those whose identities are traditionally underrepresented in tech and wellness organizations. There are many ways to wellness. We look forward to seeing yours.