Marketing Generalist

About Campfire

Campfire is a gaming startup backed by YCombinator and some of the world's most successful gaming and tech entrepreneurs. We're building the next generation of games powered by AI. Advent of AI is going to change entertainment more than 3D rendering or the internet. We're following in the footsteps of Pixar and Epic Games in creating a paradigm shifting company at the intersection of creativity and technology.

Role Overview

As a Marketing Generalist at Campfire, you'll play a pivotal role in growing our community and driving engagement across various platforms, with a strong focus on Reddit. Your creativity and strategic insight will be crucial in developing compelling content and narratives that resonate with our target audience, ultimately leading to increased game downloads and vibrant community interactions. This role is ideal for a versatile and scrappy individual who thrives in unclear and dynamic environments and is passionate about the gaming industry.

Key Responsibilities

• Reddit Engagement: Draft engaging posts to promote Campfire games on Reddit. This includes creating engaging posts, and identifying and participating in relevant subreddits and communities.
• Content Strategy: Explore Reddit, TikTok, YouTube, and other platforms to discover interesting angles for content creation. Use these insights to help develop a content strategy that aligns with our branding and marketing goals.
• Content Creator Program: Play an integral role in supporting and expanding our content creator program. Collaborate with influencers and content creators to amplify our reach and engagement across various media platforms.
• Community Management: Assist in community management tasks, including but not limited to engaging with fans on Discord, moderating discussions, and fostering a positive community atmosphere.
• Miscellaneous Tasks: Be ready to take on a variety of other tasks, which may include content creation, digital marketing campaigns, and other projects that contribute to our marketing and community engagement efforts.

Qualifications

• Proven experience in marketing, community management, or a related field, preferably within the gaming or tech industry.
• Strong understanding of Reddit and other social media platforms, with a knack for creating engaging content that resonates with the community. ** Huge plus if you have a social media account with a high following status (share your account if you have one)
• Excellent communication and writing skills, with the ability to adapt tone and style for different audiences.
• Creative thinker with a strategic mindset, capable of identifying and pursuing new opportunities for growth and engagement.
• Familiarity with the gaming industry and a passion for games and entertainment technology is a bonus.
• Ability to work independently and in a team, managing multiple tasks with attention to detail and deadlines.
• Experience with content creator programs or influencer marketing is a plus.

Why Join Campfire?

At Campfire, you’ll be part of a team that’s not just creating games but reshaping the future of entertainment. We offer a collaborative and inclusive work environment, where your contributions have a direct impact on the company’s direction and success. We believe in fostering personal and professional growth for our team members and provide competitive salaries, equity packages, and comprehensive benefits.

If you’re passionate about gaming, AI, marketing, and want to be at the forefront of the next big leap in entertainment, we’d love to hear from you.