CardLift
We help credit card issuers increase their share of wallet.
💸 CardLift builds co-branded browser extensions to help credit card issuers maximize their share of wallet (and in turn, per user revenue). 💸 💼 Built by the serial extension founder behind TravelArrow (the world's largest travel browser extension, 300k users, 1.5M+ ARR) and OctoShop (acquired by NYSE:IBTA), CardLift is backed by YCombinator as well as prominent fintech founders (CTO @ Ramp, Founder @ Imprint, Founder @ Mulberry). How it works - We build banks and credit card issuers browser extensions to help them capture a larger share of wallet among their cardholders by - 🏃 Migrating Existing Spend - When a credit card program onboards a new user, we make it dead simple for these users to switch their card-on-file at all of their top online merchants to their new card with one click. - Our AI-powered browser extension not only automatically detects where our partners' users spend the most (Netflix, Amazon, T-mobile, Progressive), but also lets them switch out their primary payment instantly. Users press a button in their browser and their card-on-file everywhere instantly switches to their shiny new card (our partner's card!). 😌 Making Checkout Seamless - Our fast checkout technology embeds “One Tap Checkout ” on the checkout page at over 50,000 e-commerce sites - making our partners' cards the easiest way for users to complete any transaction on their browser. - They can even customize the copy to tell the user why to use your card for that specific purchase. For example Chase could prompt their users to use their Sapphire Preferred card on Avis BECAUSE it offers car rental insurance. 🤑 Making Our Partners' Cards More Rewarding - We partner with over 1000 of the country’s top merchants to offer additional affiliate-based cash back that our partners can tack on to their existing cash back. User can now earn double or even triple the cash back on Sephora when they user our partners' “One Tap Checkout” button instead of their other cards.
Active Founders
Rithwik Pattikonda
Founder at CardLift (YC S24, ZFellows) | Prev Founded TravelArrow and OctoShop (acq by Ibotta)
Company Launches
TL;DR
CardLift builds co-branded browser extensions to help credit card issuers maximize their share of wallet (and, in turn, per-user revenue).
How It Works
We build your credit card program a co-branded browser extension. When a user signs up for your card, you can incentivize them to add your extension to their browser. Your users are now 2 - 4x more valuable.
Migrate Existing Spend
When your credit card program onboards a new user, we make it dead simple for them to switch their card-on-file at all of their top online merchants to your card with one click.
Our AI-powered browser extension not only automatically detects where your users spend the most (Netflix, Amazon, T-mobile, Progressive), but also lets them switch out their primary payment method to your card with one click. Users press a button in their browser, and their card-on-file everywhere instantly switches to their shiny new card (your card!).
Offer your users an incentive to make this switch, and watch your per-user GMV transaction volume skyrocket even more.
Ensure You Continue To Capture Future Spend
We don’t just help when a user signs up to your card program. Our fast checkout technology embeds “One Tap Checkout ” on the checkout page at over 50,000 e-commerce sites - making your card the easiest way for users to complete any transaction on their browser.
You can even customize the copy to tell the user why to use your card for that specific purchase. For example, if you were Chase, you could prompt your users to use their Sapphire Preferred card on Avis BECAUSE it offers car rental insurance.
Make Your Card Program More Rewarding
For the final cherry on top, we partner with over 1,000 of the country’s top merchants to offer additional affiliate-based cash back that you can add to your existing cashback. Your users can now earn double or even triple the cash back on Sephora when they use your “One Tap Checkout” button instead of their other cards.
Full Demo - https://cardvaultco.com/demo
About Us
CardLift is founded by Rithwik Pattikonda - serial browser extension entrepreneur who has built some of the world’s largest browser extensions - OctoShop (acquired by NYSE:IBTA) and TravelArrow (300,000+ users). At CardLift, his goal is to bring some of the learnings and insights from his previous consumer browser extensions to financial institutions.
