Cheers is building the operating system for in-person businesses, bringing the seamless efficiency of an Apple Store to every local service. We're starting with NFC-enabled employee badges that solve immediate pain points: collecting reviews, accepting payments, attributing customer interactions, and tracking performance. Our customers 5-10x their monthly Google Reviews. - Imagine walking into any local business and experiencing the smoothness of an Apple Store: roaming checkouts, instant transactions, and personalized service - all from a tap on an employee's phone. That's the future we're creating. Our badges are the first step towards a fully integrated, frictionless system for in-person operations. Most tech ignores field workers. We're fixing that. We're digitizing all operations for local services - from home repairs to restaurants. Our vision: tap your phone anywhere to close a sale, leave a review, or verify service, making every interaction as smooth as buying the latest iPhone. - We have over 30 paying customers, including one enterprise pilot. MRR grew from $1,400 to ~$5,000 in two months. We've processed over 3,000 reviews. Founded by Dylan Allen and Ernesto Valencia, CS grads from BYU with experience at Microsoft and Amazon. We're expanding into scheduling, payments, and full workforce management. Our goal: become the central platform for in-person work, serving millions of field employees and revolutionizing how local businesses operate.
Dylan Allen is the CEO & Co-Founder of Cheers. Previously, Dylan interned at Microsoft Azure and other Utah-based B2B Tech companies as a product manager & software engineer. Dylan graduated Cum Laude from BYU with a degree in computer science, and originally hails from Dallas, Texas.
Ernesto is the CTO & Co-Founder of Cheers. Previously, Ernesto interned at Microsoft, Amazon, worked part-time during college at SlingTV among other SWE experiences. He has also conducted research in Artificial Intelligence, Game Theory, and HCI at the Laboratory for Interactive Machines under Dr. Jacob Crandall at his university.
TL;DR: We’re Cheers, building the super-app for in-person employees (think home services, restaurants, D2D sales). We’re starting with NFC-enabled employee badges that make key tasks—like collecting reviews and verifying employment—seamless. It’s our first step toward becoming the central platform for in-person work.
Cheers is on a mission to revolutionize how in-person employees work. We’re building the super-app that will become the central hub for everything these employees need—from managing schedules and tracking performance to accepting tips and capturing customer feedback—all through NFC technology pre-enabled on smartphones today.
In-person customer and employee interactions are often inefficient and filled with friction. Whether it’s collecting feedback, verifying employment, or capturing leads, these processes are typically slow, manual, and prone to errors. This inefficiency not only frustrates employees and customers but also leads to missed opportunities for businesses to optimize and grow.
Check out how it looks here: https://youtu.be/yfW_QonAPEE
Cheers aims to make every in-person interaction seamless, frictionless, and measurable. We’re starting with NFC-enabled employee badges that go beyond basic identification. These badges enable employees to perform key actions with just a tap—whether it’s gathering a 5-star Google Review, collecting a lead, or verifying employment—right when it matters most, face-to-face with the customer.
We believe that these badges are our wedge into businesses. They address immediate needs (better Google Reviews, etc.) while laying the groundwork for something much bigger. As employees and owners tap into Cheers’ early features, they quickly see the value in capturing and attributing customer interactions to individual employees. That means the right employees get the proper credit and feedback, which is actionable at a more granular level. We’ve already seen this open the door to deeper integration across operations. (also, Apple made an announcement about iOS 18.1 that really excites us, check it out here.)
Example: Imagine an employee tapping their badge to allow a customer to leave a 5-star Google Review in just 3 taps: notification, rating, post. Or, picture a customizable employee page where customers can perform multiple actions—like booking services or leaving feedback—all in one place.
We have 25 customers, the majority of which are small businesses, like your local bridal shop or burger joint. We have one enterprise-level client with whom we’ve been running a successful paid pilot for the past 2 months. We’ve grown our MRR from ~$1,400 on July 1st to ~$4,000 now. Cheers has already processed over 3,000 internal and external reviews for our customers.
Our reporting software is delivering real results—our average customer has 5-10x’ed their monthly 5-star Google Reviews. Managers are using it to track performance, run competitions, and provide targeted feedback. (See the screenshot below for a look at what our customers do when hosting competitions).
But this is just the start. We’re building Cheers to be the central operating system for in-person businesses—a platform that will transform how in-person teams operate, from scheduling and payments to customer engagement and beyond.
We’re looking for intros to folks who manage—or know someone who manages—in-person, customer-facing teams: anything from self-storage to solar sales. Cheers is especially helpful for companies that currently struggle with getting online reviews (Google, TripAdvisor, Thumbtack, etc.).
Our first product, the Cheers NFC-enabled employee badge, is already delivering strong results, and with your help, we can build something truly impactful. Request a text from one of us here, or schedule a call with our CEO Dylan, here.
We’re Dylan Allen and Ernesto Valencia – we just moved to SF from Utah to bring Cheers to life. We worked at Microsoft and Amazon, and graduated from BYU where we studied Computer Science. Dylan and Ernesto hail from Dallas, TX and San Salvador, El Salvador, respectively. We’re building something we believe will redefine how in-person businesses are run. Help us make that a reality!
And finally, a toast, to people like you. Cheers! 🥂