Digital Marketing Lead

One of India's fastest growing consumer health startups -- Clinikally.com -- is looking for a Digital Marketing Manager. You will craft and build out the digital strategy playbook that will drive Clinikally’s next phase of growth towards achieving massive scale.

The role:

• Strategy and execution of brand and performance campaigns as per business objectives & growth targets, along with day-to-day monitoring, reporting and delivery of media plans
• Conduct regular on-page audits, off-page audits, technical audits, competitor analysis, and benchmarking, and be able to collaborate cross functionally with product/dev teams
• Plan & deliver monthly growth numbers for relevant teams
• Coordinate with other cross-functional teams to build brand/category specific intelligence
• Maintain budget and billing processes to ensure propriety & accuracy
• Scope out salient metrics and be responsible for delivery of the KPIs
• Critically evaluate media delivery & creatives and suggest improvements
• Put together daily, weekly and monthly reporting for all major metrics
• Manage an interdisciplinary team of 4-6 that will help execute your goals
• Create SEO/digital marketing strategies and planning them according to the Google's latest algorithms to drive long-term & sustainable organic growth

The best fit:

• Extensive & in-depth knowledge of various aspects of digital marketing, SEO, SEM, email marketing & branding
• Experience with SEO Tools - Ahrefs, Screaming Frog, Google Analytics, Google Search Console, Google Webmaster, WordPress, Medium, Google Tag Manager
• Skilled with using tools like Google Analytics, Google Webmasters, Google Tag Manager
• Proficient in digital media planning tools like Google Ads, Meta Ads, YouTube ads etc
• Passionate about building a high growth, high impact startup
• Hands on experience with Programmatic, Google UAC and Shopping/Pmax campaigns
• Exposure to large scale display & native ads is a plus
• Exposure to app marketing campaigns will go a long way
• Minimum 3-4 years of experience running campaigns at scale (1M+ MAU) for high growth brands/marketplaces
• University or College degree/diploma in Media, Marketing, Business, or related field
• Proficient in Microsoft excel
• Some experience in consumer health or e-pharmacy
• Budgets handled > 50L-1CR per month
• Thrives in fast paced environments & under uncertainty