Growth Marketing Specialist

About the Role

We are seeking a detail-oriented and data-driven Growth Marketing Specialist to support our efforts in driving pipeline growth and lead nurturing. In this role, you will manage campaigns across platforms, create engaging landing pages and email workflows, and work closely with cross-functional teams to execute impactful demand generation initiatives. The ideal candidate is experienced with tools like RollWorks and LinkedIn, understands the importance of alignment with BDRs, and thrives in a fast-paced, results-oriented environment.

Why Join Embrace?

As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Masterclass, Home Depot, and Cameo love Embrace’s mobile observability platform because it makes extremely complicated and voluminous data actionable. Our cultural values highlight how we seek to improve as individuals, team members, and a company each and every day.

What You’ll Do

1. Manage and Execute ABM Strategy

• Manage and update target account lists within Rollworks and LinkedIn to ensure accurate segmentation and alignment with sales objectives.
• Build, launch, and monitor ABM campaigns targeting high-value accounts.
• Coordinate with designers to develop and implement creative assets for display ads.
• Monitor campaign performance and optimize for improved results.
• Create and deliver performance reports with actionable insights.

2. Lead Nurturing and Email Campaigns

• Design and execute email campaigns tailored to different personas and lifecycle stages.
• Create automated workflows to nurture leads and guide them through the sales funnel.
• Collaborate closely with BDRs to ensure alignment on messaging, follow-ups, and lead-handling processes.

3. Demand Generation Landing Pages

• Create, launch, and monitor demand generation landing pages to capture and convert leads.
• Develop and refine landing page copy to maximize engagement and conversions.
• Create and test ad copy and display images to align with landing pages and campaign objectives.

4. Campaign Management

• Plan, execute, and track paid campaigns across search and display platforms (Google, Bing). 
• Test and optimize ad performance, including targeting, copy, and creative assets.
• Continuously monitor campaign ROI and adjust strategies to improve results.

Basic Qualifications

• 3+ years of experience in demand generation, ABM, or digital marketing for B2B companies. 
• Hands-on experience managing ABM platforms like RollWorks, Demandbase or similar tools.
• Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Strong skills in creating and optimizing landing pages, email campaigns, and paid campaigns.
• Data-driven mindset with the ability to analyze and report on campaign performance.
• Excellent project management skills and attention to detail.

Preferred Qualifications

• Campaign execution in the mobile or open source space is a plus!
• Experience marketing to a DevOps, SRE and/or Engineering persona
• Experience working with BDR or SDR teams to align marketing and sales efforts.
• Knowledge of A/B testing methodologies for landing pages, email campaigns, and paid ads.

About Embrace

Embrace provides the only user-focused mobile app observability solution based on OpenTelemetry. By delivering crucial mobile telemetry across DevOps and mobile engineering teams, Embrace illuminates real customer impact, not just server-side impact, to drive success in achieving SLOs. Embrace's Distribution for OpenTelemetry gives teams the transparency, portability, and extensibility they want in modern observability instrumentation, while Embrace's data backend and analysis platform is enterprise-supported for powerful mobile performance insights. By tying frontend mobile telemetry to backend performance data, Embrace helps companies modernize their observability practice and deliver the best user experiences possible.

The salary range for this role is $75K - $100K. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity and other benefits as detailed on our careers page.