Organic Growth Lead at Fella Health (Remote, $20k-$40k/yr inc equity)

About Fella Health

Fella Health helps middle-aged men live 10 years longer.

We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

We’ve grown >90x since Sept 2022 (currently growing >30% MoM) and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Organic Growth Lead

Fella Health is building a world-class team.

As Organic Growth Lead at Fella Health, you’ll work closely with our Head of Growth & CEO to build low-CAC, long-term-defensible organic channels to power Fella’s future growth engine.

You’ll start by executing our highest-promise organic channels. You’ll own Fella’s creator (influencer) program end-to-end, as well as leading our community/forum-led marketing efforts. You’ll also get your hands dirty doing whatever else is needed in growth.

Over time, you’ll transition to an organic growth scientist, discovering new potential organic channels before rapidly testing the highest-potential ones. Your workflow will be Discover → Test → Optimize → Scale.

In the future, you’ll be on path to own Fella’s entire organic growth strategy.

This is a full-time remote role.

You'll work closely with and report directly to our Head of Growth (Dave Lane) as well as our CEO (Richie Cartwright).

Key Responsibilities

Straight away

• Execute highest-promise organic channels — You’ll work with our Head of Growth to execute on the two highest-promise organic channels so far.
  • Creators: you’ll test, optimize, scale Fella’s creator (influencer) program end-to-end.
  • Forum outreach: you’ll engage in forums & communities where potential fellas are active, starting with Reddit. If we get it working, you’ll build an AI-powered system (with our eng team) to scale your work.
• Support across the Growth team — You’ll support our Head of Growth to maintain sharp insights and get your hands dirty.
  • Insights: you’ll have regular sales exposure (inc sales calls) to keep your insights sharp.
  • Support: you’ll get your hands dirty doing whatever else is needed in Growth.

In the future

• Discover & test new organic channels - You’ll work with our Head of Growth to uncover new low-marginal-CAC, long-term-defensible organic channels.
  • Discover: you’ll research potential new organic channels — those with low competition, high growth potential, low marginal cost. Get imaginative!
  • Test: you’ll quickly test the highest-potential organic channels. You’ll form clear hypotheses, create experiment plans, go execute. If the experiment doesn’t work, great! You’ll quickly move on to the next one.

Need to have

• Operating skills:
  • Broad experience: you have 3+ years of relevant experience in Growth/Marketing. You’re very good at early-stage Growth & have the results to show.
  • Learning: you're an autodidact with impressive speed and resourcefulness. You regularly teach yourself the skills you need from scratch.
  • Systems mindset: you think in and build out systems. You drive towards automation where possible. You’re comfortable with no-code tools.
  • Language: you are fluent in English, with excellent communication skills.
• Cultural skills:
  • Do what is needed — speed is critical and often the solutions we need are messy. You are comfortable moving quickly and taking on gritty work.
  • End-to-end ownership — you are comfortable owning projects from noticing the problem to delivering the outcome.
  • Dedication to excellence — you are obsessed with your role, with a commitment to compounding self-improvement.
  • Belief in the mission — we will have helped 1 million fellas by the end 2026 and we transform the life of most fellas who join. We have a lot of work to do. You are obsessed with our fellas and are dedicated to the mission.
  • Commitment to candor — we believe in open communication and transparency. You are a clear & caring communicator, welcoming feedback.

Nice to have

• Operating skills:
  • Specific experience: you likely have direct experience in creator (influencer) marketing or community/forum-led marketing. Maybe executing the work, and ideally leading the work.
  • Scientist: you probably hate unfounded assumptions. You’re weirdly comfortable analyzing something from first principles, testing your hypothesis, then coming to a different conclusion. Others call it “thinking outside the box” — but to you it just makes sense.
  • Complexity: you're likely highly organized and can complete multiple projects concurrently.
  • Mindset: you ideally calmly handle uncertainty and rapidly changing situations.
  • Past: you've been pulled into important problems, taken risks, and excelled in new areas. You've likely created something from nothing, however small.
  • Future: you may want to start your own company in the future.
• Cultural skills:
  • Seeing systems — you recognize the system that produces the outcome and focus on improving the system to fix the underlying cause.
  • Positive-sum thinking — you think in terms of collaboration not competition.
  • Managing yourself — you own your schedule, your habits, your happiness, your life. Your team members help you flourish, but the eventual responsibility lies with you.

Benefits

• Compensation: $20k-$40k/yr total compensation (salary + equity)
• Vacation: generous PTO with a yearly minimum (>2wks/yr)
• Remote: our team is fully distributed across the world and functions fully remotely
• Healthcare: comprehensive medical insurance ($500/yr)
• Personal development: budget for books, courses, coaching ($400/yr)
• Personal wellness: budget for gym, health apps ($400/yr)
• What are we missing? We're still early so you get to shape our culture.