Vertical AI for Audit & Advisory Firms
About us:
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Eric Ries, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early-stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
About the role:
We are seeking a dynamic and experienced Senior Product Marketing Manager to join our fast-growing marketing team. This role will be pivotal in shaping our product messaging, enabling our sales team, and creating compelling content for our demand generation campaigns. The ideal candidate will have a strong background in B2B SaaS marketing and a proven track record of driving successful marketing initiatives.
What you'll do:
Product Positioning, Messaging & GTM:
Conduct market research to understand customer needs, market trends, and the competitive landscape.
Analyze data to inform product positioning and marketing strategies.
Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors.
Create and maintain buyer personas to better understand target audiences.
Plan and execute go-to-market strategies for product launches.
Collaborate with cross-functional teams, including product development, sales, and customer success).
Content Creation & Sales Enablement:
Demand Generation:
Create and manage content for marketing campaigns and events, including whitepapers, ebooks, webinars, blog posts, and email campaigns.
Collaborate with the broader marketing team to develop and execute integrated marketing campaigns that drive lead generation and conversion.
Measure and analyze the effectiveness of content, making data-driven decisions to optimize performance.
Work with Customer Marketing and Customer Success to develop testimonials and case studies.
About you:
Bonus points if you have:
More about Fieldguide:
Fieldguide is a values-based company. Our values are:
Some of our benefits include:
Fieldguide is a platform that powers the most complex compliance and financial audits performed by accounting and advisory firms. With Fieldguide, firms save thousands of hours per year, transforming the operations of their practices and modernizing the experience of their clients.