Product marketing / content manager (tech)

Who we are

Formance is on a mission to unlock the next generation of financial applications by solving today’s hardest problems in the space — with full flexibility and programmability to build unique and sophisticated financial products, with the most effective financial services providers. Our platform was built with a distinctive angle from the ground up, focusing on the flow of funds first to help businesses realize their product visions on a solid financial foundation.

Starting with an Open Source Ledger (i.e. a database for financial transactions), we’re building a comprehensive suite of modern financial backend modules, including native and automated reconciliation, workflow engines, and connectors with various financial services providers - e.g. Stripe, Adyen, Modulr, Wise, Atlar. This unique approach has made us the trusted financial backend for leading SaaS companies and financial institutions like Booksy, Doctolib, and Liberis, along with many others worldwide. Our success stems from the trust in our open-source foundation, the high level of programmability of our solutions, and our software-first approach, moving beyond traditional payment business models.

Formance’s team previously built Selency’s home-grown financial backend, which processes over €50M in GMV annually, and created Alsid, a cybersecurity company, from inception to acquisition.

Why join Formance now?

We’re at a pivotal stage of our growth, doubling down on sales and enterprise expansion worldwide. The market is currently untapped, with financial backends traditionally built in-house by companies like Square, Airbnb, Qonto, and Uber. With a global market valued at over $10bn and projected to reach $300bn+ in 2030 for SaaS and platforms only, you'll join us at the perfect time to capture this potential!

We're a team of 14, growing to 20+ soon. The Engineering / Product team is a 10-people team. The “business” team is therefore still small and is led by our CEO Anne-Sybille, who used to be the COO at a high-growing cybersecurity startup, selling to the largest corporations (e.g. Barclays, Sanofi, Toyota).

We're all about customer experience, product, and strong expertise. Becoming the financial backend for major SaaS platforms is about trust and proving our product's value in mission-critical environments.

What you’ll do

As the (first) Product marketing / content manager you will spearhead our content and growth marketing efforts to reach and engage a highly technical audience of developers, product teams, and decision-makers in the fintech space. Your goal is to build a strong community around Formance’s solutions and drive inbound growth.

• Develop and execute a comprehensive content strategy that resonates with a technical and financial audience.
• Produce high-quality written content such as blog posts, technical guides, white papers, and case studies that showcase the depth and value of Formance’s platform.
• Create and manage a content calendar to ensure a consistent cadence of relevant and impactful content across channels, including website, social media, and developer forums.
• Work closely with the product and engineering teams to translate complex technical concepts into clear, engaging, and actionable content for both technical and business stakeholders.
• Optimize content for SEO, ensuring that all assets rank highly for relevant keywords and attract organic traffic.
• Collaborate with sales and customer success teams to produce case studies, success stories, and tailored marketing materials that support their efforts.
• Build and engage with the developer community, contributing to forums, open-source platforms, and developer-centric spaces to increase brand awareness and foster trust.
• Stay up to date on industry trends, ensuring Formance remains at the forefront of conversations around financial technology, open-source, and developer tools.

Who you are

• 3+ years of experience in content marketing, growth marketing, or a similar role, ideally with a B2B SaaS company or in the fintech space.
• A technical background in software development, payments, or financial services is required to effectively communicate with a developer audience.
• Excellent writing skills, with the ability to produce both technical and business-focused content that drives engagement and conversion.
• Familiarity with SEO best practices and content optimization strategies to drive organic growth is a plus.
• Enthusiastic about staying current with the latest in fintech, SaaS, and developer-centric marketing.
• Comfortable with an ownership mentality in a startup environment, taking initiative to drive growth and deliver results with minimal supervision.

Package

€60,000 - €80,000 a year

We offer a competitive package including equity for employees. We organize regular off-sites with the team in Europe and soon in the US!