About the role

Job Summary:

The CRM Marketing Manager owns and manages communication channels with the goal of improving conversions for users in the consideration phase and reducing churn rate of active subscribers.

Responsibilities:

Define communication roadmap, e.g., email, SMS and robocall for users at all stages of customer lifecycle, e.g., lead, active, lapsed.
Execute targeted communication campaigns from defining targets to content creation and reviewing to posting-sending analysis.
Analyze audience behavior and member usage to define new segments and target the communication method towards the addressable audience.
Evaluate existing CRM/ESP and in-house tech-stack to determine best configuration for CRM to scale.
Track performance and engagement metrics to determine learnings from each campaign.
Ensure all tracking is implemented accurately for channel and across campaigns.
Collaborate with the marketing, product, and engineering teams on tech roadmap prioritization.

Skills & Qualifications:

Bachelor’s degree in Marketing, Business Administration, or equivalent experience.
3-7 years of experience in CRM/Email marketing.
Experienced with a diverse array of online analytics and building and analyses within reporting tools like Google Analytics, Tableau, or Looker, etc.
Experience launching CRM system
Experience migrating Email Service Provider (ESP).
Implemented, and worked with Email/CRM systems, e.g., Mailerlite and Sendgrid.
Running user interviews with customers to learn more about what customers are looking for, and use those learnings to optimize communications open up about their needs.
Bonus:
- Understand or experience with subscription business model.
- Experience messaging and marketing to seniors or family of seniors.
- General SQL knowledge.
- Experience working directly with development team, writing product requirements and feature requests.

About GoGoGrandparent

We built GoGo for our own grandparents and were amazed to see it grow to touch the lives of hundreds of thousands of seniors across the United States and Canada. What shocked us then and it still does now, is that between 30 - 40% of our new signups have smartphones. We didn’t understand why. When we called and asked a few, they told us that Uber and Lyft had 'stopped working' for them.

After puzzling over that for months, we realized what the problem was.

Managing transportation - on Lyft, Uber, cab companies, etc is not easy. It’s a ‘self-serve’ experience. The ride requester has to be aware of things like the driver cancelling, getting lost, the driver arriving, the driver not-quite-being-lost-just-down-the-street-a-couple-houses.

Then add the complexities of smartphones: the user has to be on top of updating their own credit card - making sure the pickup pin is in the correct spot - typing in both where they are and where they’re going. All in all, there are about a dozen online and offline "micro steps" ride requesters have to take to get a ride. And god help anyone who needs to remember their Apple iCloud password to update an app.

We didn't know this when we started, but it turns out that ordering and managing a ride gets more difficult the older you get, almost in the same way that driving a car gets more difficult the older you get.

What gets us excited now (and what we’re hiring for) is that technically this ‘self-management problem’ doesn’t just stop at rides. There are lots of things that get harder to do as you age. People have known this for a long time and that’s inspired a lot of the solutions that older adults currently have.

Based a lot on the experiences we’ve had so far, we believe that by becoming the ‘management layer’ for the things that older adults struggle with as they age we have a better chance to offer older citizens independence without having to ask them to move out of their homes.

Within the next ten years the number of people over the age of 65 will be larger than the number of people under 18 for the first time in history. 11,000,000 people over the age of 75 will stop driving due to age related cognitive or physical decline. When they stop driving, they’ll be forced to rely on friends and family, live in a community, or have caregivers. GoGo is working to make sure that losing your youth doesn’t mean losing your independence.

Joining us at this time is a really exciting opportunity for folks looking to make meaningful impact on people’s lives. We’re a small team that’s built a profitable and fast-growing business over the last three years. Now we’re looking for partners to join us as we make GoGo a household name.

Anyone joining GoGo at this phase of the company will have a huge and life changing level of impact on a size-able and growing user base. We want people to have rich and meaningful lives at any age. We’re bringing people freedom and hope, one life at a time.