Social Media and Marketing Specialist

Job Title: Social Media & Marketing Specialist

Department :Marketing

Reports to: Marketing Manager

Part Time - 1099; Contract, 100% Remote

About LunaJoy

LunaJoy is a leading provider of mental health services, specializing in supporting women through their mental wellness journey. We offer holistic therapy and medication management to help women overcome challenges like postpartum mental health issues. Our dedicated team of professionals works in a collaborative, flexible, and remote environment, ensuring comprehensive care for our clients. We are rapidly expanding and committed to improving access to quality mental health services across the U.S.

Job Overview

We are looking for a creative and results-driven Social Media & Creative Marketing Specialist to join our growing team. In this role, you will balance creativity with data-driven decision-making to execute effective campaigns. Working closely with cross-functional teams, you will manage social media platforms, develop innovative campaigns, and optimize performance based on data insights. This position requires strong organizational skills, agility under pressure, and a passion for impactful content creation.

As part of the LunaJoy team, you will play an essential role in directly contributing to support the mental health journey of one million women with purpose-driven innovation, unwavering compassion, and transformative care. You will need speed to adapt quickly and efficiently, and the drive to be 1% better every day, constantly striving for improvement. Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions. These values will enable you to effectively contribute to important areas of focus and responsibility.

Key Responsibilities:

Social Media Management

• Develop and implement organic and paid social media campaigns across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, X).
• Create and curate engaging, creative, and impactful content (written, visual, and video) tailored to platform and LunaJoy's audiences.
• Monitor, respond to, and engage with community comments/messages in a timely manner.
• Analyze campaign performance and provide actionable insights for improvement.

Creative Campaign Development:

• Collaborate cross-functionally to brainstorm and execute innovative campaigns that drive brand awareness and generate leads.
• Design visually appealing assets to bring creative ideas to life.
• Maintain brand consistency and voice across all campaigns and channels.

Analytics & Optimization:

• Track and measure campaign results, interpreting data to inform future creative strategies.
• Use tools such as Google Analytics, Facebook Business Manager, or native platform insights to optimize content and targeting.

Project Management:

• Use Asana to plan, assign, and track marketing tasks, ensuring all campaigns are delivered on time.
• Work on multiple campaigns simultaneously while maintaining high-quality standards.
• Communicate effectively with internal teams to ensure alignment on objectives and deadlines.

Stress Management & Agility:

• Adapt quickly to changing priorities and handle high-pressure deadlines with grace.
• Take a proactive approach to solving problems and managing workloads effectively.

Qualifications:

• Proven track record of managing successful organic and paid social media campaigns (portfolio or case studies required).
• Minimum of 2-3 years of experience in social media management, creative marketing, or a related field.
• Proficiency with tools such as Canva, Photoshop, AI tools, Google Analytics, and Facebook Business Manager.
• Experience working in fast-paced environments where deadlines and results are key.
• Strong writing and storytelling skills with a creative flair.
• Data-driven mindset, with the ability to interpret metrics and translate them into actionable strategies.
• Strong organizational skills and the ability to manage multiple priorities effectively.

Nice to Haves:

• Experience working in or familiarity with digital marketing strategies beyond social media & graphic design (e.g., email marketing, landing pages, SEO).
• A portfolio showcasing creative and innovative campaigns.
• Certifications in Google Ads, Facebook Blueprint, or other social ad platforms.

Why LunaJoy?

• Mission-Driven Purpose: Be a part of an organization dedicated to improving access to mental health care, empowering individuals, and creating positive, lasting change in our communities.
• Flexibility & Work-Life Balance: We offer a fully remote work environment that allows you to work from wherever you're most comfortable. Embrace the freedom of remote work while staying connected with a supportive team. This flexibility enables you to create a workspace that fits your needs, allowing you to focus on making a meaningful impact from anywhere.
• Collaborative & Inclusive Culture: Join a community of diverse talent who share your passion for making a difference. We foster a culture of collaboration, growth, and mutual support to help you thrive in your role.
• Rewarding Compensation: We recognize the value of your work with fair pay, bonuses, and opportunities for advancement as we continue to expand our reach and impact in the mental health space.

Compensation & Benefits:

• Compensation Range: $15.00 per hour, based on the individual's location, experience, qualifications, and applicable federal and state minimum wage requirements.

• Access to educational resources and a supportive community of like-minded professionals.

At LunaJoy, we are committed to fostering a diverse, inclusive, and equitable workplace where all team members feel valued and respected. We believe that diversity of backgrounds, experiences, and perspectives strengthens our ability to support women’s mental health. We encourage individuals from all backgrounds, including those from historically underrepresented groups, to apply and join us in creating a positive impact in our communities. Everyone is welcome at LunaJoy, and we are dedicated to building a work environment where you can thrive and bring your whole self to work.

Interview Process

1. HR Screen: The first phase involves an initial screening with HR. During this stage, we will discuss your experience, skills, and alignment with LunaJoy’s values and culture. This step ensures that you meet the basic qualifications and provides an opportunity for you to learn more about the company and the role.
2. Second Phase with Hiring Manager: Candidates who pass the HR screen will move on to an interview with the Hiring Manager. In this phase, we dive deeper into your technical abilities, role-specific competencies, and how you approach challenges. The Hiring Manager will assess your fit within the team and your ability to contribute to LunaJoy’s mission.
3. Offer Stage: After the second phase, successful candidates will move to the offer stage. We will present a formal offer that includes compensation, benefits, and any additional details about the role. This is also your opportunity to ask any final questions before making your decision.
4. Onboarding & Training: Once the offer is accepted, the onboarding process begins. You will be guided through setting up tools, learning about LunaJoy’s systems and workflows, and engaging in any role-specific training. This phase ensures a smooth transition into your new role, setting you up for success from day one.