Marketing Lead, Demand & Enablement

Background

Nash is changing last-mile delivery by building leading logistics infrastructure for businesses of all sizes: from the world's largest enterprises like Walmart, Urban Outfitters, and 7-Eleven, to small businesses on platforms like Square, Toast, and Shopify.

We orchestrate hundreds of millions of deliveries a year across the globe (15 countries and growing!) and give businesses the ability to unlock, manage, and scale same-day delivery, shipping, returns, and transportation management on one platform. With our latest launch, Nash AI, we’re bringing even more automation and intelligence to logistics.

As we continue to grow, we’re looking for a hands-on Marketing Lead, Demand & Enablement to join our GTM team as our second full-time marketing hire alongside our Head of Marketing & Growth to build out our demand generation and enablement functions across enterprise, SMB, and partnerships while driving long-term brand impact.

The Opportunity

As Nash’s Marketing Lead, Demand & Enablement, you will be responsible for building and executing growth marketing and GTM enablement programs that drive measurable revenue impact across enterprise, SMB, and partnerships.

You will develop ABM, demand generation, and lifecycle campaigns, craft content that fuels engagement, and equip the GTM team with the insights and resources to convert interest into long-term value. Your work will help build and accelerate our pipeline, strengthen customer relationships, and position Nash as a leader in modern logistics.

This is a high-ownership role for a scrappy, strategic marketer who thrives on fast-paced teams, embraces curiosity and experimentation, and is eager to scale an early-stage marketing function. You will work with Sales, Partnerships, Customer Success, and Product to align marketing with pipeline acceleration, customer adoption, and long-term market impact.

What you’ll do

• Design and execute integrated demand generation campaigns that drive inbound interest and accelerate pipeline across enterprise, SMB, and partnerships.
• Build and run ABM programs, combining outbound engagement, multi-channel content, and targeted campaigns to surround high-value accounts.
• Develop and manage high-impact content programs—case studies, reports, interactive tools, white papers, blog posts, and webinars—to fuel demand and enable GTM teams.
• Collaborate with our part-time content marketer and design team to develop compelling, high-quality materials that support campaigns and enablement efforts.
• Build and manage an effective GTM enablement program, ensuring they have the messaging, insights, and strategic assets at every stage of the sales funnel to engage and convert high-value prospects.
• Drive pipeline velocity by aligning marketing efforts with sales cycles through nurture programs, targeted sequencing, and strategic event-driven campaigns.
• Develop and execute marketing campaigns around key events, including hosted and industry conferences, ensuring maximum engagement and ROI.
• Lead lifecycle marketing efforts to strengthen SMB acquisition, helping improve onboarding activation and retention, turning new sign-ups into long-term customers.
• Identify and execute co-marketing opportunities with partners, leveraging joint campaigns and content to expand reach and influence.
• Own and optimize Nash’s website as a core GTM asset, ensuring it continuously evolves to drive conversion and brand positioning.
• Refine and expand our marketing tech stack, ensuring we maximize lead flow, attribution, and automation—including leveraging AI while maintaining quality and  authenticity.

What would make you a great fit

• Full-stack marketer - you have a balanced mix of strategic thinking and hands-on execution. You know how to position, write, and execute across demand generation, content, and lifecycle marketing—building and running multi-channel campaigns that drive real results.
• Early-stage & scaling experience – You’ve been an early marketing hire at a high-growth startup, ideally starting at Series A or B, and have successfully built and scaled marketing programs alongside the company’s growth
• Both SLG and PLG experience - You have experience navigating both sales-led and product-led growth motions, testing acquisition channels, and refining ICP segmentation to drive revenue.
• Technical & analytical proficiency – You’re comfortable working with marketing automation, enrichment tools, and analytics platforms to track pipeline impact, run experiments, and optimize campaigns
• Ownership mentality – You thrive in fast-paced, early-stage environments and take initiative without waiting for direction
• Collaborative & Insight-Driven - You share learnings, pick up insights quickly, and see the bigger picture. You work across teams to ensure marketing isn’t siloed—bringing together input from Sales, Partnerships, and Product to refine messaging, strategy, and execution
• Natural storyteller – You can craft compelling narratives and translate complex value propositions into clear, engaging messaging for multiple audiences

You should have

• 7+ years of experience in B2B SaaS demand generation, ABM, or growth marketing
• Experience in an early-stage, high-growth startup, starting at Series A or B and scaling from there, with defined growth goals and metrics
• Hands-on experience with launching and managing marketing initiatives spanning demand generation, content marketing, lifecycle programs, and field events
• Strong understanding of ABM strategies and sales enablement
• Experience managing marketing tech stacks (HubSpot, Customer.io, Clay, Apollo, Smartlead, etc.).
• Track record of demonstrating marketing's impact on demand generation, pipeline velocity, booked revenue, and retention
• Nice-to-have: Experience in SaaS category creation, logistics, delivery, AI, or retail tech.