Marketing Specialist

About Peeba

Peeba is transforming the wholesale experience for independent retailers and brands across Indonesia and beyond. Founded in 2019, we’re on a mission to empower 1 million entrepreneurs by simplifying B2B commerce, breaking down barriers, and making wholesale accessible to everyone.

We’re all about making things easier: product recommendations to help our retailers find what they need, flexible payment terms to ease cash flow, and even free returns so there’s no risk in testing out new products. We’re building tools that make wholesale work for independent retailers and brands.

Since early 2023, we’ve focused on Indonesia—one of the largest and fastest-growing markets in Asia—creating a seamless purchasing experience that puts retailers and brands first.

The Role

As a Marketing Specialist at Peeba, you will be instrumental in reaching and engaging independent retailers and brands by developing and executing innovative marketing strategies. We’re looking for someone who can think creatively, bring new ideas to the table, and execute them effectively to drive growth. Your role will focus on building awareness, generating leads, and fostering strong relationships with our target audience across Indonesia and the Asia-Pacific region.

What You’ll Do:

• Develop and Execute Creative Marketing Strategies: Design and implement marketing campaigns that resonate with both retailers and brands, using unique approaches such as partnerships, community-driven initiatives, events, and content marketing.
• Content Creation & Storytelling: Craft engaging content that tells Peeba’s story, including blog posts, videos, webinars, case studies, and social media posts to connect with our audience and highlight our value proposition.
• Lead Generation Campaigns: Identify and execute targeted lead generation campaigns to attract new retailers and brands. Experiment with different channels to determine the most effective methods of reaching our audience.
• Partnerships & Community Building: Build relationships with industry associations, trade organizations, and online communities to promote Peeba and establish our presence within key networks.
• Engagement Programs: Develop programs that educate and engage retailers and brands, such as workshops, demos, and exclusive events to build relationships and enhance their experience with Peeba.
• Campaign Analysis & Optimization: Track and measure the performance of marketing campaigns, analyze data, and use insights to continuously optimize strategies for better results.
• Collaborate Across Teams: Work closely with sales, product, and customer support teams to ensure that marketing initiatives align with company objectives and support brand and retailer acquisition goals.
• Ensure Consistent Brand Messaging: Maintain a consistent brand voice and messaging across all channels, building a strong, recognizable brand that retailers and brands trust.

Who You Are:

• 2-4 years of experience in marketing, with a focus on creative strategies and execution. Experience in B2B, retail, wholesale, or startups is a plus.
• Creative Thinker: You excel at thinking outside the box and are excited to bring unique marketing ideas to life, finding new ways to connect with our audience.
• Hands-On Executor: You’re not just a strategist—you’re able to execute your ideas, manage campaigns end-to-end, and make things happen.
• Storyteller: You have excellent writing and storytelling skills, capable of creating content that resonates with both retailers and brands.
• Data-Driven: You understand the importance of metrics and use data to guide your decisions and optimize marketing efforts.
• Relationship Builder: Comfortable building connections with external partners and communities to foster engagement and promote Peeba.
• Adaptable and Resilient: You thrive in a fast-paced startup environment, welcome change, and can quickly adapt strategies as needed.
• Team Player: You enjoy collaborating with different teams to ensure alignment and contribute to the overall success of the company.
• Passionate About Small Business Growth: You’re motivated by Peeba’s mission to empower small businesses and want to play a role in making that happen.