Peoplebox
OKR, Performance and Engagement tool integrated with your worktools
Sr Director - Growth (SaaS)
About the role
ABOUT PEOPLEBOX
Peoplebox is a AI led talent platform that help companies attract and retain great talent.
It offers OKRs, Talent management, Talant intelligence products and integrates with all work tools (Slack, MS Teams, SQL, Jira, Salesforce, etc.) to build a high-performing culture.
We are helping 500+ companies, including Disney+, Razorpay, Whatfix, Redbus, Exotel, Khatabook.
We are looking to hire a Sr Growth Marketer with experience in scaling SaaS products in their 1-10 journey. This is an in-office role, based in Bangalore, India.
WHAT YOU'LL DO
You will be responsible for defining and executing the growth strategy to drive user acquisition, activation, retention, and upsell. You will build and lead a dynamic team to propel Peoplebox expansion and market penetration. You will
- Develop and implement comprehensive growth strategies to achieve business targets for user acquisition, retention, and revenue.
- Hire, lead and mentor a team of marketing professionals, setting clear goals and KPIs that align with the company’s objectives.
- Work with internal and external teams to improve SEO, increase organic traffic and MQLs.
- Grow inbound demand through website & blog
- Improve conversion rate from search results to website visitors.
- Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
- Improve conversion rate from gated submit event to activated trial.
- Improve conversion from website visitors to demo request
- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
- Manage technical aspects of key marketing systems (marketing automation, CRM) to generate, distribute, and report on leads.
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
- Propose new and improved marketing campaign ideas
ABOUT YOU
- Rich experience of growth marketing in a SaaS company, preferably leading 1-10 journey.
- Excellent communication skills in English, both spoken and written
- Proficiency in marketing automation and blogging software features
- HTML/CSS, Canva hands-on experience is an advantage
- Expertise in SEO/ SEM, Google Analytics
- Experience with Keyword Research Analysis.
- Proven skills with On page / Off Page SEO.
- Creative thinker and problem solver
- Efficient organizational and time management skills
- Data-driven and research-oriented
BROWNIE POINTS
- Deep understanding of conversion optimization
- SEO or Product Marketing experience
About Peoplebox
Peoplebox is an OKR, Talent Management and People Analytics platform that helps companies align and retain top-performers.
Peoplebox uses GenAI to build insights from people and business data by integrating with all work-tools (SQL, Jira, Asana, Hubspot, etc).
We are techies turned product guys, having built our first startups in Dublin, Ireland, and SF (YC S12) respectively. We joined Practo, one of Asia’s largest health-tech startups, when it had 250 employees and saw it grow to 3,000 in just a couple of years.
We witnessed the challenges of hypergrowth companies first-hand. We realized as companies grow, the problems of misalignment and lack of cross-functional visibility only becomes larger, resulting in poor execution speed, low employee engagement, high talent turnover, and sometimes death.
Our vision at Peoplebox is to become the Operating System for strategy execution & employee experience to help every company build a high-performing culture.
