Content Marketing Manager - B2B SaaS

Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.

Plivo’s mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.

Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.

Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale.  Plivo’s success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.

Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.

Role Summary:

We are seeking an experienced Content Marketing Manager to lead and scale our content marketing efforts. The ideal candidate will have a proven track record in content strategy, preferably within the B2B SaaS industry. As a Content Marketing Manager, you will oversee the development and execution of a content strategy that drives engagement, builds brand authority, and supports business objectives. You will manage a team of content creators and collaborate closely with cross-functional teams to produce high-quality, impactful content.

Key Responsibilities:

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Manage a team of content creators, ensuring consistent brand messaging across all formats.
• Oversee the production of various content types, including blogs, white papers, videos, and case studies.
• Collaborate with SEO, product marketing, and sales teams to optimize content for search and conversion.
• Analyze content performance metrics and adjust strategies to improve ROI and engagement.
• Drive thought leadership by creating content that positions Plivo as a leader in the CPaaS industry.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 7+ years of experience in content marketing, with at least 2 years in a managerial role.
• Strong leadership skills with experience managing content teams.
• Expertise in content strategy, SEO, and performance analysis.
• Proven ability to create content that drives engagement and conversions.
• Excellent communication and project management skills.
• Experience in the B2B SaaS industry is highly preferred.