Head of Marketing

Rally is on a mission to transform how product, design, and research teams connect with their users to build incredible products that solve real problems.

In a short 24 months, we've built the market's first User Research CRM and brought on customers like MongoDB, Webflow, Gitlab, Gong, Braze, and more. We raised an $8.8m Seed round and are backed by best-in-class investors like Stage 2 Capital and YCombinator. Fueled by an incredible team of user-centered employees that have a bias for impact, we like to solve hard problems…and also have a ton of fun while doing it.

We have big plans for what’s coming next, which brings us to…

Your Mission 🦸

As the Head of Marketing at Rally, your primary mission will be to drive our marketing & demand generation strategy, leading efforts to deliver a predictable pipeline and revenue growth. You will own all aspects of marketing, from strategy to execution, while also managing and developing our marketing team, including a Content Marketer and a Product Marketer. Working closely with our leadership team, you will shape Rally's broader marketing strategy and position us for our next stage of growth.

What you’ll bring🌟

• Demand Generation Expertise: Proven track record in building, testing and scaling demand generation programs that drive consistent, high-quality leads, opportunities, and revenue. Experience managing campaigns across digital, email, events, product, and content marketing.
• Buyer Driven Insights: Experience developing and owning the buyer journey to inform messaging across all channels and prioritize demand generation initiatives.
• Leadership & Team Management: Experience mentoring and managing a marketing team, aligning their efforts across demand generation, ops, content, and product marketing to support Rally’s goals.
• Sales & Product Collaboration: History of working closely with sales and product teams to align on goals and drive pipeline growth, ensuring seamless lead handoff and conversion.
• Data-Driven & Strategic: Strong analytical skills to measure and optimize campaign performance and use data to inform strategic decisions. Experience managing budgets to maximize ROI.
• Adaptable & Innovative: Ability to thrive in a fast-paced startup environment, bringing creative ideas and testing new channels to stay ahead of industry trends.

Who we’re looking for ✍️

• 6+ years of Product Marketing, Demand Generation and/or Content experience at a Seed - Series B high-growth B2B SaaS company with evidence of progressing into leadership and/or increased ownership
• Experience managing a team and aligning efforts across marketing.
• Ideally, at a sales-driven company with an ASP of ~$30k to 6-figures per year.
• Experience launching new features or products.
• Proven ability to own and meet lead, opportunity, or revenue KPIs.
• Ability to collaborate effectively with sales and product, ensuring alignment on shared goals and maximizing pipeline impact.

What You'll Do 🚀

• Develop and Execute Strategy: Lead the creation and implementation of a demand generation strategy that drives qualified opportunities and supports our revenue targets.
• Manage and Mentor the Team: Oversee a Content Marketer and a Product Marketer, ensuring alignment with overall marketing goals and fostering their growth.
• Launch & Optimize Campaigns: Roll up your sleeves to launch your own campaigns, and use data to continually refine / improve performance to ensure target metrics are met.
• Align with Sales: Partner closely with the Head of Sales to ensure marketing efforts translate into pipeline growth and revenue.
• Report and Communicate: Provide insights on key marketing metrics to the leadership team, offering strategic recommendations for continued growth.