Reducto
Unlocking data behind complex documents
Founding Sales Development Representative / Business Development Representative
About the role
About Us
The vast majority of enterprise data is in files like PDFs and spreadsheets. That includes everything from financial statements to medical records. Reducto helps AI teams turn those really complex documents into LLM-ready inputs with exceptional accuracy. This means they can build more reliable products while saving engineering time.
Our Traction
In the last six months we've scaled to 7 figures in ARR, serving customers from ambitious startups to Fortune 10 enterprises. We're now processing tens of millions of pages monthly and looking for a Founding SDR to help accelerate our growth.
The Opportunity
As a founding member of our GTM team, you'll own our outbound strategy and have the responsibility of generating pipeline during this period of rapid scale. For the right candidate, this role offers a clear path to progress into an Account Executive position as we expand our GTM org.
We would love to meet you if the following resonates:
- You’re Scrappy: You're tenacious and creative in finding ways to reach the right customers. You don't just follow playbooks – you write them. We want someone who spots opportunities others miss and isn't afraid to run scrappy experiments to prove out new channels.
- You Get Technical Buyers: You have 2+ years of experience as a BDR or in a Growth role, ideally selling technical products to technical buyers
- You’re an Exceptional Communicator: You can speak the language of technical buyers and quickly grasp their needs. You're exceptional at both written and verbal communication.
- You’re Extremely Organized and Process Oriented: You’re incredibly organized and follow a strict process to maintain CRM cleanliness and keep track of experiments you’re running and the results.
- You Know Sales Dev Best Practices - in short, this isn’t your first rodeo. You’ve tried all the tools, know the messaging best practices and know how to scale an outbound effort without getting your inbox(es) spammed.
The core work will include:
80% of Time
- Building and executing creative outbound campaigns to generate qualified leads
- Setting up and optimizing new lead generation channels through content and marketing experiments
20% of Time
- Building basic sales processes / tracking of efforts in CRM
- Supporting deals from initial contact through to close
- Creating content that resonates with technical decision makers
Bonus points if you:
- Have experience selling ML/AI or developer tools
- Have previously worked at a high-growth startup
- Bring established relationships in the ML/AI ecosystem
- Have a technical background or strong interest in AI/ML
- Have demonstrated success in previous BDR roles with clear metrics
This is an in person role at our office in SF. We’re an early stage company which means that the role requires working hard and moving quickly. Please only apply if that excites you.
About Reducto
Nearly 80% of enterprise data is in unstructured formats like PDFs
PDFs are the status quo for enterprise knowledge in nearly every industry. Insurance claims, financial statements, invoices, and health records are all stored in a structure that’s simply impractical for use in digital workflows. This isn’t an inconvenience—it’s a critical bottleneck that leads to dozens of wasted hours every week.
Traditional approaches fail at reliably extracting information in complex PDFs
OCR and even more sophisticated ML approaches work for simple text documents but are unreliable for anything more complex. Text from different columns are jumbled together, figures are ignored, and tables are a nightmare to get right. Overcoming this usually requires a large engineering effort dedicated to building specialized pipelines for every document type you work with.
Reducto breaks document layouts into subsections and then contextually parses each depending on the type of content. This is made possible by a combination of vision models, LLMs, and a suite of heuristics we built over time. Put simply, we can help you:
- Accurately extract text and tables even with nonstandard layouts
- Automatically convert graphs to tabular data and summarize images in documents
- Extract important fields from complex forms with simple, natural language instructions
- Build powerful retrieval pipelines using Reducto’s document metadata
- Intelligently chunk information using the document’s layout data
