Structured

The Problem: Inconsistent Metrics, Misaligned Decisions

In the high-pressure world of growth and revenue, teams live or die by their data. Yet, too often, the very metrics that should guide decisions are inconsistent, poorly documented, or misunderstood across different teams.

Imagine this: Your team is preparing for an important strategy meeting. They need to assess the impact of a new onboarding feature on user activation. Marketing has one definition of "activation," product has another, and sales uses a completely different set of metrics. Each team pulls data from the same warehouse – but interprets it differently, leading to conflicting reports and a confused leadership team. The result? This misalignment creates chaos, leading to conflicting reports, wasted resources, and missed revenue. Hours are wasted on reconciling data discrepancies instead of focusing on strategy, and missed opportunities to act on accurate insights.

But what if you could ensure that every team in your organization was always on the same page, with a single, accurate source of truth for all key metrics? What if your data was automatically documented, changes tracked, and alerts sent out when something significant changes? Enter Structured.

The Solution: Structured Brings Clarity and Consistency

Structured is designed to solve this exact problem. By integrating directly with your data warehouse (e.g., Snowflake, BigQuery) and your transformation tools (e.g., dbt), Structured automatically catalogs your data’s metadata and ensures that all metrics are consistently defined and documented across your organization.

1. Connect Your Data Warehouse and dbt:
   • Structured connects directly to your data warehouse—whether it’s Snowflake, BigQuery, Databricks, or Redshift—and integrates with dbt, the tool your data engineers already use to model and transform data.
   • The moment you connect, Structured starts cataloging your data, tracking every table, column, and transformation automatically.
2. Auto-Generated Data Catalog and Documentation:
   • Structured automatically generates a comprehensive data catalog, documenting every metric, entity, and relationship. AND—this documentation is instantly synced to Notion, a tool your business teams already know and love.
   • Now, whether you’re a data engineer or a revops analyst, you can easily access and understand how metrics are defined and where the data comes from. No more guessing, no more miscommunication—just clarity
3. Summaries of Changes and Version History:
   • Structured tracks every change made to your data models and metrics, automatically generating summaries that are easy to understand, even for non-technical users.
   • Every change is logged with version history, so you can see exactly how metrics have evolved over time. This means no more confusion over which version of a report to trust—everyone is working from the latest, most accurate data.
4. Alerting on Metric Changes:
   • Structured’s AI doesn’t just catalog your data—it monitors it over time. If a critical metric changes—say, your churn rate spikes or a key transformation in dbt is modified—Structured sends out alerts to the relevant teams to see what’s up
   • These alerts are designed to be easily understood by business users so everyone knows what’s happening and why it matters. This means faster, more informed decisions and no surprises in your strategy meetings.

ROI: Real Results from Day One

Structured delivers measurable value by:

• 50% Faster Reporting: Teams can generate accurate reports in half the time, thanks to consistent, pre-documented metrics that are automatically synced to tools like Notion.
• 20% Reduction in Data Errors: Structured reduces the risk of data discrepancies with automated metadata management and version tracking, ensuring that your reports are always based on the most accurate and up-to-date information.
• 30% Lower Operational Costs: By automating the documentation and alignment of data, Structured reduces the manual effort required from your data teams, freeing them to focus on more strategic tasks.

Get Started Today!

Structured is here to help your teams make better decisions, faster. Visit structuredlabs.com or reach out to Amrutha Gujjar: amrutha@structuredlabs.com to schedule a demo and see how Structured can help!