Toma
AI Workforce for Automotive Dealerships
Founding Head of Sales
About the role
We’re looking to hire a Founding Head of Sales.
You must be tried, tested, and ready to close new customers and simultaneously manage offshore SDR operations.
You will operate as a sales generalist alongside our CEO, doing everything you can to help us grow our customer base from double to quadruple digits this year.
Responsibilities
- Help us 10x+ ARR in 2025 through direct selling and team leadership
- Build/manage offshore SDR team of 3-5 reps
- Conduct discovery calls and product demos
- Develop sales playbook and processes
- Define sales metrics and reporting
- Create forecasting methodology
- Own revenue pipeline and targets
Required Qualifications
- Track record of excellence
- 3+ years B2B SaaS sales experience, preferably in automotive or AI
- Experience building and leading teams
- History of consistent quota achievement (>120%)
- Strong demo and sales methodology expertise
- Technical aptitude to sell AI solutions
Compensation
Base salary (see range) + 5-10% Sourced ACV Performance Incentive + 0.01% to 0.30% equity
Benefits
- Free lunch in the office
- Free gym membership
- Free health and dental insurance
- Free travel around the country for customer visits
About the interview
- Meet with Monik (CEO)
- 2hr deep dive:
- Mock customer call/demo (30min)
- Pipeline and metrics (30min)
- Sales strategy (30min)
- Team management (30min)
- 1-3 day paid trial
- Offer/no offer
About Toma
Summary
At Toma, we will build an end-to-end AI workforce for the 2T automotive industry.
Our largest customers spend over 1B on processes that can already be automated with AI, from customer service, to repair order management, to warranty processing, to sales.
We are uniquely positioned to capitalize on this space because:
- our team members are top-notch and have built and sold multiple AI app companies,
- we’ve created a strong foothold in the industry by building a best-in-class voice AI product that has grown through word-of-mouth,
- and we uniquely understand the problems at hand from hundreds of combined hours working at and studying automotive dealerships in person.
How We Operate
We work like a team. Each individual is responsible for driving solutions to their respective problems with the best possible approaches. Everyone is held accountable.
We expect you to drink from the information firehose, and you will have full autonomy when making decisions. We are a no-BS workplace where the best data-supported idea always wins, and we like to move quickly.
We believe that when exceptional people are given autonomy and full context, great things ensue, so you will have an unparalleled opportunity to make an impact at Toma.
Location
We work in-office 5 days a week in the Dogpatch neighborhood of San Francisco. We’re 4 blocks from YC.
