Toma
AI for auto dealerships
Founding Head of Marketing
About the role
You will be responsible for developing and executing comprehensive marketing strategies that position Toma as the leading AI solution in the automotive service industry.
Responsibilities
- Develop and execute a marketing strategy with full agency
- Create and manage engaging content across multiple channels, including social media, blog posts, and case studies
- Build and maintain our brand presence across all digital platforms
- Drive SEO optimization
- Identify and cultivate strategic partnerships
- Analyze marketing metrics and optimize campaigns
- Collaborate with sales, product, and design to create compelling materials that showcase our value prop
- Write case studies on our blog
General Requirements
- ⭐️ Don't Lie: have an inherent drive to seek the truth about the world and use it to guide your decision-making
- ⭐️ Be Great: have a track record of excellence throughout your career
- ⭐️ Look Deep: have a penchant for asking second, third, and nth order questions
- ⭐️ Take Ownership: be galvanized by agency and have a knack for turning unclear objectives into actionable steps into results
Job Requirements
- 3-4 years of proven marketing experience, preferably in B2B SaaS and/or automotive industry
- Seasoned in content creation and management across multiple platforms
- Strong SEO knowledge and experience in improving search rankings
- Excellent project management skills and ability to meet deadlines
- Expertise in appropriate tooling for marketing automation and CRM (AI-enabled tooling is a plus!)
- A propensity for using data in making campaign decisions
Nice-to-Haves
- Excitement for AI and its place in the automotive industry
- Proven ability to build and maintain strategic partnerships
- Solid understanding of automotive industry dynamics and dealer pain points
- Background in AI of tech industry
- Experience in growth hacking and viral marketing strategies
- Portfolio of successful case studies and content campaigns
- Network within the automotive industry
- An infectious passion for hobbies you can't wait to share with the team
Location
Remote or San Francisco is equally preferred. Our office is located in the Dogpatch neighborhood. If remote, we will fly you to our office quarterly.
Benefits
- Free in-office lunches and group dinners daily
- Gym membership stipend
- Free Medical, dental, and vision insurance
- Unlimited time off
About Toma
At Toma, we aim to become the Microsoft/OpenAI of the Automotive industry by supplying a fully integrated AI + software suite to tens of thousands of profitable automotive dealers in America, and then worldwide.
Step 1 is to provide the world’s best voice AI solution for the automotive industry, serving departments from service to sales to finance to information technology. Toma’s voice agents do tens of thousands of minutes of AI calls every day and generate millions of dollars worth of revenue for auto dealerships.
The automotive industry is a sleeping giant contributing trillions of dollars to the GDP. The industry and its processes are ready for disruption. Toma is bringing AI to all operations in the industry while working hand-in-hand with some of the biggest names such as the Car Dealership Guy, and public companies like Lithia Motors and Cox Automotive. Toma is backed best investors in Silicon Valley and the Automotive industry.
