Demand Gen Lead

Truewind is AI-powered Accounting. It gets a little overused these days—Copilot for X—but it’s the best way to describe what we’re doing. We’re building a Copilot for accountants and financial analysts, an AI assistant so powerful that you’ll become a 10x better strategic partner. We use LLMs to capture the business context that accountants and financial analysts need to tell the story behind the numbers. Finance and accounting isn’t simply numbers, it requires business context that only the operators have. This is where LLMs shine.

Current Truewind customers are unlocking efficiencies in their accounting operations and new financial insights. Out platform is used by top tier accounting firms including EisnerAmper and Frank Rimerman, as well as a hundred fast-growing businesses like Mozart Data, Start Playing, and Microverse. We’re a Series A startup, backed by Rho Capital, Thomson Reuters Ventures, Fin Capital, Y Combinator, and many other great funds.

About The Role

You’ll be the leader for demand generation efforts at Truewind, reporting to the CEO and Head of Sales. We’re looking for a hands-on, data-driven digital and account based marketing (ABM) expert and growth marketer to help us drive and expand awareness and accelerate our pipeline. You will own critical business metrics, laddering directly to new business revenue goals and help us build our tech stack to scale. You will oversee key channels such as paid search & paid social, email marketing, and our new account based marketing (ABM) motion in partnership with the Sales teams.

What You'll Do

• Own Demand Generation at Truewind, including generating inbound and accelerating outbound via paid advertising, marketing automation and nurture, as well as experiments with offline channels.
• Scale our ABM pilot to be a more effective and targeted engine to connect and convert our ICP in partnership with our sales and revenue operations teams.
• Drive lead nurture and operational efficiency in our lifecycle/nurture engine.
• Own and operate our Hubspot instance in partnership with finance and operations lead.
• Operationalize and scale our paid growth channels through strategic direction on targeting our ICP, launching new campaigns, and mapping channel activity to lead funnel stage to increase sales cycle efficiency.
• You’ll work with our content lead and design contractors to create and execute a systematic testing roadmap to drive results.
• Analyze and provide insights on multi-channel marketing performance including paid channels, SEM, webinars, videos, and email nurture to maximize Truewind growth.
• Extensively use Google Analytics, Google Tag Manager, Google Ads, and Google Search Console for conversion rate optimization, SEO & SEM.
• Develop and manage budgets and forecasts, optimizing initiatives for impact on the bottom-line
• Experiment with non-digital channels such as direct mail and gifting (in collaboration with outbound sales) and targeted out-of-home placements.
• Support our field marketing program with directed digital outreach and post-event one-to-many nurture. Refine pipeline generation and ROI measurement instrumentation with the revenue ops team. We have some great tools already in place, you’ll get to dream up what’s next!

What You'll Bring

• 3+ years of B2B demand, growth, or marketing operations experience
• 1+ years of managing a paid program, including working with design & agencies
• Demonstrated a history of creative problem-solving and executing out of the box campaigns
• Excellent analytics skills - ability to assess not just what happens in one channel but how paid, owned and marketing automation channels work together to effectively drive revenue in a sales-led growth motion.
• Insatiable curiosity and passion for data analysis to deliver insights and troubleshooting issues. Ability to make data-driven decisions on where to invest next, what hypothesis to test as well as what to scale down and move on.
• Extensive experience developing and measuring multi-channel integrated campaigns that attract, deeply engage and convert prospects into pipeline growth
• Excellent grasp of marketing automation operation in concert with paid digital and SDR/BDR outreach.  (we use Hubspot)
• Great collaboration and communication skills.
• Ability to take the lead on a project and see it through from start to finish while making sure your partners and stakeholders are part of the solution.
• Ability to spot and operationalize great copy– you won’t always have to do all the writing, but you’ll need to be able to create campaigns for multiple personas and verticals.

Skills

• Growth experience that is multi-channel including paid, email and offline channels
• Experience in analytics, delivering not just channel performance but insights
• Expert operational proficiency in Hubspot
• Experience with Salesforce
• Experience with Google Analytics, Google Tag Manager, Google Ads, and Google Search Console
• Analytical expertise extracting not just metrics but channel insights
• Experience creating a cross-channel and cross-GTM team testing roadmap Excellent communication, including presentation skills
• Ability to effectively run cross-functional team meetings to align stakeholders across sales, revenue operations and marketing with clear next steps, goals and outcomes
• Experience working with/managing agencies to supplement capacity