Founding Content Marketing Manager

We are looking for our first Founding Content Marketing Manager to help grow our brand, online presence, drive growth, and create content.

This is a remote position with a strong preference in Miami as we form our Miami in-person team. East Coast is also preferred.

This position will likely be filled in late Q1 2025.

Our values

• Get s* done: We are a fast pace team, shipping features daily and onboarding clinics and hospitals of all types and sizes daily.
• Transparency: We believe in brutal honesty amongst our team and customers.
• Grit: Competing in an evolving market means going above and beyond for our customers and fighting on behalf of them every day.
• Customers, customers, customers: Did we already mention customers? They are the lifeblood of our business, without them we don’t exist.
• Over-communication > under-communication: As a small, fast paced team, communication is vital. We look for team members that will keep things moving and constantly update the team as needed.

What will you be doing

• Develop and execute thought leadership content. Including blog posts, podcasts, videos across various channels.
• As an early-stage member of the team, you will get to influence how we plan and set our content marketing strategy for the years to come.
• Own our social media strategy across all our channels including creating engaging content to grow our brand presence.
• Collaborate on email marketing strategies, including developing automated campaigns and newsletters.
• Engage our community in Facebook, LinkedIn, and more to increase our brand awareness and user base.
• Organize webinars and work closely with our Business team + vet advisory board.
• Build out the demand generation function, including execution of digital ads, events, sales enablement, case studies, email campaigns, etc.
• Jumping in to support other facets of the business like Support and Sales.

Who do we want

Someone who shares the values that we share. Someone who constantly raises the bar, is proactive, has grit and determination, and can get s* done. We are a fast-growing startup and as such, we work very hard (also celebrate every win!). Our team puts 10 hours a day on average into building this company. While there is not a specific time commitment as project-based outcomes > time-based ones, there is a sense of urgency to iterate and deliver constantly.

Specifically for this role:

• 3+ years experience in brand marketing and demand generation.
• Experience with email marketing platforms and creating automated campaigns
• Experience handling multiple channels of demand generation and multiple types of content all at once.
• Passionate in eventually leading the marketing function of the company and finding ways to grow the product and team.
• Experience writing and conducting press releases is a plus
• Experience in working at a startup or small company is a plus
• Experience in the Veterinary Medicine industry is a plus.
• Bilingual is a plus

What will you be doing:

• Answer support messages coming from different channels, ensuring excellent customer satisfaction.
• Lead the onboarding process for new customers, ensuring a smooth and successful implementation of VetRec at an individual level and at a clinic level.
• Conduct training sessions and provide resources to educate customers on best practices.
• Build and maintain strong, long-lasting relationships with key stakeholders within customer organizations.
• Act as the primary point of contact for customers, addressing any issues, concerns, or feedback they may have.
• Work closely with the Engineering team to stay updated on new features and enhancements.
• Serve as a customer advocate, communicating their needs and feedback to the product development and marketing teams.
• Monitor customer usage and engagement metrics, identifying areas where customers may need additional support or training.

Compensation

• Salary range between $65,000 - $90,000
• Equity in the company

VetRec is an equal-opportunity employer and does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status.