Resend - Email API for developers

Hey, this is Bu and Zeno from Resend.

We're building a modern email sending platform focused on providing the best developer experience and making sure that your emails don't go to spam.

We launched 7 weeks ago, and already have 6,469 people on the waitlist.

Paul Graham described Resend as “the Stripe for Email”.

problem

Email sending is the kind of thing that you should integrate and forget it, but instead you have…

• Emails going to spam: All too often emails are marked as spam even when they are legit. We believe that deliverability is a shared responsibility between the customer and the service provider, which means we work together with you to maximize email deliverability.
• Poor observability: Most tools keep you in the dark without knowing what really happened after you sent an email. Resend exposes all the events associated with your email.
• Slow performance: Current solutions only offer a single region for email sending (us-east-1), even when all your end users are located in another part of the world. Starting next week, we'll allow you to choose what region your emails should be sent from (Europe, LATAM, or APAC) which minimizes latency and improves time-to-inbox.
• Templates that users don't engage: Startup teams don't have time the time to learn all the nuances of email development. We're offering a white glove service to help you implement a template that can generate better results.
• Designed for marketers only: Existing solutions are too generic and built exclusively for product marketers and product managers. We're building a developer-first platform with a clean REST API and SDKs for Node.js, Python, Ruby, Elixir, Go, and Java.

We need to stop developing emails like it’s 2010 and rethink how email can be done in 2023 and beyond.

We believe that email development needs a revamp. A renovation. Modernized for the way we build apps today.

solution

Typically, you can only send email using HTML or plain text. Although we support both, we're introducing a new way of developing and sending your emails.

With Resend you can code your email using React instead of outdated HTML layouts thanks to our open source project react.email (5.1k stars on GitHub).

When you're ready to send, you just need to import the component, change the props, and you're done.

After sending, you can see the end result and look at how your users received that email.

why us

When I was a CPO at Liferay, I faced the problem of sending emails at scale.

We had high-profile customers complaining about deliverability, and I've been frustrated with existing services ever since.

More recently, as a VP of Developer Experience at WorkOS, I once again had to deal with emails landing in the spam folder.

After looking at all the different solutions out there, I've been obsessed with the idea of solving this problem once and for all.

our asks

• Share - talk to your friends and colleagues about Resend
• Connect - ping me at zeno@resend.com if you want to chat more
• YC companies - you can skip the 6,469 people waitlist using the secret link