Castled - Build audiences on your data warehouse without SQL

tl;dr Marketers often wait weeks or months for data teams to sync customer data to their advertising and marketing tools. Castled Audiences help marketers take charge of their data by providing a No-code Customer Segmentation Engine directly on top of cloud data warehouses like Snowflake, BigQuery and Redshift.

😰 The Problem

Modern-day marketers are increasingly adopting data warehouses like Snowflake and BigQuery as the source of truth for customer data. However, they are still forced to rely heavily on the data teams to get the data out of the data warehouse to their advertising/marketing tools.

The restriction is primarily due to the complex SQL queries required to create even the most straightforward customer segments. For example, here is the SQL to create a segment of abandoned cart users on Snowflake.

Therefore, marketers are often forced to make tradeoffs in their campaign efficiency as a result of the constraints imposed by limited engineering resources.

🛠 How Castled Audiences solve this problem

The Audiences feature offers a point-and-click Segmentation tool, which helps marketers create the customer segments they need without SQL and send them to a destination of their choice, e.g., Google Ads, Braze, HubSpot, etc.

Here is a 3-minute demo of how marketers can create a segment of cart abandoners directly on Snowflake and then sync them to Google Ads for retargeting.

https://www.youtube.com/watch?v=yocbTTr-twU

🚀 Get Started

We would love for you to try us out and share your feedback. Signup at castled.io and give it a spin. Or, if you have a google account, directly sign in using app.castled.io.

Also, if this resonates with you, we'd love to chat! - Shoot an email to founders@castled.io, or book a demo here.

Castled Audiences is available in our Starter Plan irrespective of the number of destinations or the volume of data.