Topo.io - Create centralized deal hubs to accelerate your closing

TL;DR Topo.io is a Buyer Engagement Platform that helps B2B sellers better engage their buyers to accelerate closing through new ways of collaboration. It pushes the most relevant content to buyers to animate sales cycles, encouraging buy-in while alleviating the sales rep from endless admin and follow-ups.

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Hello YC 👋

We are thrilled to share Topo.io with you - a Buyer Engagement Platform that helps B2B sellers better engage buyers to accelerate closing.

🤯 The Problem

The B2B selling process is broken.

85% of B2B buying decisions happen outside of conversations with the sales rep.

This leaves Sales teams facing:

• longer sales cycles
• lack of momentum
• increasing number of stakeholders
• and difficulty in scaling a proven sales process.

Having a background in B2B sales, we experienced these problems first-hand. Unable to find a tool that could solve these problems, we decided to build one ourselves 💪

⚡️ The Solution

Topo is a Buyer Engagement Platform that allows sales reps to keep all of their interactions in one place, facilitating collaboration, increasing engagement, and creating sales motions at scale. It includes the following key features:

• Digital Sales Room - Establish a deal hub that sellers can use to engage buyers, pushing them the most relevant content to animate down times during a deal.

• Automations - Set up workflows to automate the rhythm of your follow-ups: content sharing, follow-up on low-engagement stakeholders, receive action suggestions in Slack…
• Engagement & Collaboration - Make the sales cycle more self-service with our mutual action plan, engage all internal and external stakeholders, and enable sales to anticipate what’s coming next in their deal.
• Analytics - Observe when, how, and how long your customers/prospects are interacting with your content to better prioritize opportunities via deal scoring.
• Integrations - Create a workspace from your CRM (Salesforce & HubSpot), keep your data up-to-date with two-way sync, be informed about the latest buyer activity via Slack, and enrich your workspace with content from your existing tools (Gong, Loom, Google Slide, Youtube, etc.).

🔥Our customers shortened their sales cycles by 30% just two quarters after implementing Topo🔥

👫 Who are we?

We’re a team of 9 people, French and American - from Paris, France. 🇫🇷

We’re all from B2B SaaS companies (ex Hubspot, Algolia, Aircall, Hivebrite...) with a strong background in GTM. It was during our previous experience at Aircall that the Topo adventure was born.

(📸 this photo was taken in our Paris offices in a district called “Le Sentier” where there are lots of startups - Parisians have even renamed it “Silicon Sentier” 😅).

🙏 NEXT STEPS

• Follow us on LinkedIn and spread the word!
• Intros to CSOs, CROs, VP Sales, Revops and/or Sales Enablement.
• If you are in B2B Sales and are interested in our product, please test it out! (Book a demo).