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Alacrity - Anti Account Takeover platform

Give every business enterprise level fraud prevention while creating a great customer experience

Anderthan Hsieh
Indemni
 
http://www.indemni.com
#identity#logistics#supply_chain#fraud_detection#fraud_prevention

tl;dr: Alacrity helps companies prevent ATOs (Account Takeovers) by giving every company a suite of multi-factor authentication capabilities that give companies security and their customers a great experience.

Problem

Just several weeks ago, Citibank got sued by the NY Attorney General's office for insufficient ATO protections. This comes in a wave of increasing regulation and consumer scrutiny on the responsibility companies have to protect their customers.  Thanks to generative AI, account takeovers are becoming easier with attacks growing 354% year-over-year in 2023.  While there are many anti-fraud vendors out there, fraud is still increasing year on year, which means it’s still an unsolved problem.

How Companies Stop Fraud Today

Large tech companies invest in advanced fraud solutions such as passkeys and intelligent device/session management, etc. However, most companies do not have the bandwidth or expertise to do the same.

What most companies rely on today for ATOs is SMS 2FA. Yet, we are seeing ATOs grow despite the wide adoption of SMS 2FA because codes can be socially engineered, phished, or subject to SS7 attacks.

Solution

We’re building enterprise-level fraud prevention for everyone, which includes:

  • A suite of authentication solutions so you don’t have to build it yourself
    • Push 2FA, Passkeys, Voice, SMS 2FA
  • A no-code rule engine along with an identity graph to help detect and surface the above solutions
  • Tooling for your fraud operations & customer support team

Here is a demo of our voice agent that can proactively call customers if we detect a suspicious action:

https://www.youtube.com/watch?v=41VH0FF1mnI

About Us

We were early DoorDash employees (Anderthan was there for almost 8 years, and Omar for 6.5 years) and we started the fraud & identity organization.  Omar more recently led the Fraud Strategy & Operations team and Anderthan on the fraud & identity engineering side.  We’ve spent a lot of time firefighting fraud and are excited to help every company tackle ATOs.

Our Ask

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