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Coldreach: Find ready-to-buy leads by monitoring custom signals

Helping B2B companies find who need their help, before the competition does

TL;DR - Coldreach finds the best leads at the right time by watching public signals, customized to your product. For example, it can find companies hiring their first accountant, so an accounting automation solution can hit them with a targeted message at the right time.








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Hey everyone! We’re Shen and Hankel. We’re 2x founders who closely helped 40+ outbound sales teams last year. The biggest problem we see SDRs face is they waste >80% of their time spamming people who don’t care. We’re on a mission to change this at Coldreach.

🤯 The problem 🤯

B2B outbound is broken: Mass emailing no longer works. Conversion rates are low even with personalization.

The real problem is you can’t sell to someone who doesn't need help, even with the perfect message in the world.

Most teams waste >85% of time reaching out to the wrong people and have no time to focus on getting the attention of those who need their product.

🟩 Our solution 🟩

Public data sources (job postings, news articles, 10-k reports, etc.) tell a lot about a company’s priorities and the problems it faces.

Luckily, AI is great at screening through them to find who faces a relevant problem you solve today and why.

How it works:

  1. Identify relevant signals that indicate buying intent
  2. AI agent starts monitoring the signal in your ICP market, 24/7
  3. Get a list of leads ready to buy today, updated daily

Allison, ex-Senior SDR at Instawork (1,500+ employees), said:

“Coldreach found me the best accounts with hiring signals! I had the most qualified demos completed for Q4 out of 80 reps, while making almost the least number of calls, because I went after the right accounts and knew exactly what to say.”

Example signals our customers tracked:

  • AP automation product: Find companies hiring roles to process accounts payables, currently using Quickbooks
  • Compliance product: Find companies that recently onboarded a new Compliance Analyst
  • CRM integration: Find companies hiring engineers with experience in Salesforce APIs

The ask: