Video is about to become your strongest marketing & branding channel
tl;dr: You’re probably a great dev but a terrible marketer, and you should use video because we’re making it cheap and easy thanks to our SOTA deepfake model and platform.
Check out my video message to you:
Video is expensive to produce. It is used for branding rather than performance and is usually the last resort employed after everything is exhausted (ads, SEO, etc.). Yet, it is the highest performing media out there. It can engage leads and clients (branding, masterclasses), sell (UGC), and make internal documents more engaging (FAQ, trainings).
By building a SOTA deepfake model and a platform to generate videos, we’re making it insanely easy to create and grow your audience with video, regardless of your goals:
All of it is also available via our API đź‘€
What’s magic?
Branding
Social media is where you can do the most business. Even if you’re shy, you should leverage video on social media to share stories, knowledge, and engage. If you record ONE good 2-minute video of yourself, you’re set for life.
We just released a feature that will help you generate your first LinkedIn video and get ahead of the release of their “shorts” feature - try it out!
Education
One of the most effective marketing strategies is to educate your prospects on how to solve their pain - you can use lead magnets (free training videos in exchange for their email or action on their part), or generate video documentation on your platform to convert/upsell.
Promotion (screencasts, UGC)
Having influencers sell your product is a huge pain: you need to find them, brainstorm ideas with them, pay them, give them an affiliate plan, etc. How cool would it be to generate 100 ads for your product effortlessly? That’s what we allow doing with our UGC avatars.
Entertainment
YouTuber Kwebblekop (15m subscribers) has created an automated pre-production pipe that then calls our API. He generates 1000 shorts/month with the platform, and his channel is growing with an entirely automated workflow.
We met 10 years ago while working at French scale-up Teads. After our first failed startup together in 2016, I (Laodis) worked on several projects involving video: movies, masterclasses, TikTok (25k subscribers)… But during all of it, the hardest part was production. Working on AI projects last year, it became obvious that the single pain that was the most meaningful to solve was helping people access video without the production costs and effort getting in the way.