TL:DR;

Creatives have become the biggest lever on ad platforms. Yet, there is no clear way to figure out WHY something works. You end up guessing and replicating the best performing ad, only to see it fail - high CAC & wasted budget.

Our AI Creative Strategist:

1. Finds patterns that you miss: by analysing 1000s of creatives (down to the last pixel) and their performance data
2. Builds a winning playbook: which hooks, messaging, format, music, CTAs, storylines, influencers etc. really work for you
3. Recommends what to launch next: with a detailed creative brief that you can execute instantly

Talk to us if you want to bring structure & intelligence to creative testing.

https://www.youtube.com/watch?v=2h5HhhrUUAM

Some ads work. Most don’t. Why?

Picture this.

You finally find a winning creative and you replicate it - make 5 variations. But almost all of them fail - high CAC and wasted $ on production.

Why? Because you didn’t really know WHAT made the ad work!

Creatives have 100s of moving parts and it’s impossible to find patterns manually. So most marketers make an educated guess, which often leads to unpredictability & low hit rate.

Guess what works —> Low hit rate —> Poor CAC + wasted $ on prod

Launch winning ads with our AI Creative Strategist

The best marketing teams approach creative testing like an assembly line. We make this process simpler:

1. Find patterns that you miss:

   We go into the depths of every creative - be it an image or a video and break it down into 100s of elements. This is combined with the performance data from your ad account to find what works

2. Build a winning playbook:

   Every brand needs a playbook, a checklist that becomes the guiding principle of creative testing. We help you create this in terms of which hooks, messaging, format, music, CTAs, storylines, influencers etc. really work for you

3. Get recommendations on what to launch next:

   Based on the patterns found + your brand’s playbook, we come up with a detailed creative brief every week that helps the creative team ship out ads faster than ever

Here are a few examples of questions & hypotheses we answer:

Who does this work for?

• Combined ad spend across platforms > $500,000 per year
• Mid-high creative testing volume i.e. more than 20-25 per month
• Good enough historical data i.e. more than 6 months running ads

How to work with us?

Have an intro chat and figure out if you think it could be a good fit for you.

We are trusted by several Y Combinator startups, large ad agencies in the US with $3B+ spend and brands from a variety of sectors including health and wellness, financial services, jewellery, among others.