Here’s the problem:

• Brands want to do influencer marketing—they know it’s effective—but are held back by how manual, laborious, and difficult it is to scale.
• Creators want to be sponsored so they can keep creating content for their audiences, but have trouble getting sponsored by the right brand. As a result, brands keep pumping money through less efficient marketing channels, while talented creators have trouble earning an income and eventually give up.

1stCollab (YC W23) is an AI-powered influencer marketing platform, built by the team that helped scale Pinterest. We’ve reinvented the process of influencer marketing, so that any marketer can now do in a few hours what it used to take a team of influencer marketers weeks to do. Every week, we help hundreds of creators find sponsorships with some of the world’s most innovative brands, such as Notion, Character AI, and Framer. We’re a seed stage, venture-backed company with innovative technology looking to transform how brands advertise and grow users.

Our brand retention rate is nearly 100%—we literally have 10x more demand than we’re able to scale and keep up with—and creators we work with are tremendously happy. Check out our website to see some videos made for us by the thousands of creators we've already worked with!