Accounting software and bookkeeping service for ecommerce brands
Afternoon.co empowers ecommerce founders to make better business decisions with real time financial metrics. We pair it with managed bookkeeping and tax services, to reduce administrative burden on founders. Accountants struggle serving 4 million+ of ecommerce brands in the US, because of complexity in sales tax, multiple sales channels and inventory management. We automate a large portion of bookkeeping by integrating with their sales and inventory systems, so founders can spend time doing admin work.
Active Founders
Benjamin Paik, Founder
Ben is a co-founder of Afternoon.co. Previously, he was at Brex, where he launched an FP&A product line. Prior to that, he spent eight years at Gusto, where he introduced an embedded payroll product, launched international payroll capabilities, and led the payments team managing billions of dollars.
Roman Zubenko, Founder
Roman is the CEO of Afternoon.co. Previously he was a Growth PM at Notion, and PM & engineer at Gusto. At Gusto he led the launch of personal finance products, and was an engineer for accounting products.
Company Launches
TL;DR: Afternoon.co is a bookkeeping and tax platform for ecommerce & startup founders. We provide real-time access to core financial metrics like runway, burn, and ARR, while handling your bookkeeping, sales and year-end taxes.
Our platform connects with your other financial systems, like billing and payroll, and uses a blend of AI and expert accountants to keep your finances up to date.
Ask: If you need help with bookkeeping or year-end corporate taxes, book a demo! We serve startups including YC companies and e-commerce brands, and would love to take bookkeeping off your plate.
https://www.youtube.com/watch?v=BXTDlFGtYLo
Problem
Good bookkeeping is the financial foundation for startups. Legacy accounting products make the process unnecessarily complex and confusing, failing to provide the metrics and reporting that founders and investors need.
Solution
Afternoon.co is new accounting software purpose-built for founders, with two key differentiators:
- Built-in Intelligence: Afternoon.co leverages AI to handle tasks traditionally done by humans. For example, it finds receipts in your Gmail inbox and automatically matches them to expenses, sparing you from constantly uploading receipts. Our AI assistant also helps answer questions instantly, so you’re never blocked.
- Collaborative from Day 1: Bookkeeping is a team effort, often involving lengthy email chains. We’ve embedded collaboration features into our software for seamless communication and task tracking between founders and accountants, ensuring nothing falls through the cracks.
Today, we offer a fully managed service, pairing our software with bookkeeping and tax filing services handled by expert accountants.
Team
Hey all, we are Ben and Roman! We’ve spent the last 10 years working at Square, Gusto, Brex, and Notion, leading teams as engineers and PMs that built accounting integrations, enterprise FP&A software, and personal banking products. We believe that having a good grasp on company finances for founders is crucial for startup success, and excited to make it effortless.
