Cartage is the future of freight coordination. Transparent, tech-driven and eliminating the need for human coordinators.
Abdul is cofounder and CEO of Cartage. He started his career training as a military pilot. He was the product lead for network and PLG at Rose Rocket (YC S16 trucking ERP) and helped Pathstream launch a B2B platform from 0-1. Prior to tech he worked in management consulting.
Josh is the founder and CTO of Cartage. At Rose Rocket (YC S16 trucking ERP), he was a founding engineer on their Platform team, where he led the development of their first workflow engine. He was also an engineer at Together (YC S19). Prior to tech, Josh was a management consultant, and played water polo for Canada's National Team.
Tl;dr: You don’t need people to coordinate freight. We replace brokers and logistics teams, cut costs by 30%, and embed visibility into shipping.
🫠 Problem
Manufacturers and distributors in North America spend $400 billion every year on third-party vendors to coordinate freight shipments for them. These vendors are inefficient and opaque and inflate freight spend by up to 50%.
😁 Solution
Cartage is a service-as-software system that coordinates freight shipments between shippers and trucking companies. We replace freight brokers and internal logistics teams. By requiring minimal headcount to coordinate freight, we afford margins traditional vendors can’t, reducing freight costs for shippers by up to 30%.
In addition to cheaper shipping costs, we embed technology into the shipping experience, providing all stakeholders visibility and transparency on shipments.
😁 Impact
We started by selling software to freight brokers, growing to $150k ARR in under 4 months full-time, but since pivoting to replacing brokers, we’ve received immediate love from shippers.
We’ve signed 8 shipper customers since launching in early August, and have acquired Westcore Logistics, Canada’s fastest-growing logistics company in 2023. We are on pace to coordinate more than $2m in freight shipments over the next six months.
👨💻 Team
Abdul Basharat (CEO) and Josh Lampen (CTO) were early employees at Rose Rocket (YC S16), a leading ERP solution for trucking companies. Harman Sahota (COO) founded Westcore Logistics, scaling it from 0 to $50M+ in revenue within four years.
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