Our vision is to accelerate the adoption of the circular economy by radically extending the useful lives of physical products and turning consumption into custodianship.

We're starting with consumer electronics where we provides flexible, low-cost subscriptions for high value tech: from smartphones, laptops, and headsets to gaming gear, VR and wearables.

Our customers get their hands on the best tech through low-cost, convenient subscriptions. They can pay monthly, keep it as long as they want, and if they love it, buy it. If they return it, we carefully refurbish it and pass it on to the next loving owner - radically extending its useful life.