TL; DR — Design and invest in your own stock index that’s advised, managed, and tax-optimized by Double.
Historically, access to sophisticated finance tools like direct indexing and tax loss harvesting has come at a steep cost and only through exclusive financial advisors. We are on a mission to revolutionize investing by providing world-class portfolio tools to everyday investors without any AUM fees.
Work for AAPL and want to diversify away from tech?
Did you know AI was going to be a big deal before everyone else?
Feeling confident in the overall market and ready to pile on the risk?
Think we’re headed for a recession and want to take some chips off the table?
Build and backtest your own stock index!
Double doesn’t charge AUM fees. Financial Advisors often charge around 1% a year for tools like Direct Indexing and Dollar Cost Averaging. In a sample $1M portfolio, these fees lead to a dollar cost of $1,800,000 or a 24.5% overall reduction in performance over 30 years, assuming 6% growth vs. 7% growth. We aim to eventually make money like the commission-free trading pioneers. Our custodian Apex Clearing charges some fees which we pass on to users which you can see here.
We’re live at https://double.finance. Sign up for a Double account today and start building your own stock index. Please reach out to founders@double.finance with any feedback or questions!
Build and invest in custom ETFs
Double is building a smarter brokerage account for sophisticated retail investors.
Double allows you to build a personalized portfolio by direct indexing into popular ETFs that you can customize. Or build a custom strategy that targets things like “Fertilizer” or “Regional Banks”. Allocate percentages of your portfolio towards strategies over time, and let Double automate things like tax loss harvesting and rebalancing. Double shows users portfolio theory concepts like the efficient frontier, backtesting and monte carlo simulations right in the account.