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Encore

Conversational search and discovery for secondhand products

Encore is your go-to online shopping assistant for finding secondhand treasures. Our conversational search platform makes it easy and fun to browse platforms like Depop, eBay, Grailed, and Poshmark—all in one place. Whether you’re after styling tips, honest reviews, trend ideas, or tracking down that cool piece you saw in a movie or on social media, we’ve got you covered. Shopping should feel like having a personal expert by your side, helping you discover things you’ll truly love. With Encore, browsing becomes easy, fun, and actually rewarding.
Encore
Founded:2024
Team Size:2
Location:San Francisco
Group Partner:Pete Koomen

Active Founders

Alex Ruber, Co-Founder and CEO

Co-founder of Encore - the future of discovery-driven shopping. Prior to this, was an iOS/Arch engineer at Apple, and a flight engineering intern at NASA (JPL) Hobbies: Soccer, Surfing, F1, AI/ML, iOS
Alex Ruber
Alex Ruber
Encore

Parth Chopra, Co-Founder and CTO

Co-founder & CTO of Encore - the future of discovery-driven shopping. Prior to this, worked on ads relevance & ranking @ Twitter, and architected changes to the sharing/permissions framework @ Asana. Hobbies: math, thrifting, discovering new music, 3B1B youtube videos, cutting hair
Parth Chopra
Parth Chopra
Encore

Company Launches

TLDR: Encore is your all-in-one shopping assistant for discovering secondhand gems. We make it easy to find unique treasures from across the internet. With our conversational search engine, you can seamlessly browse and refine your search across hundreds of resale platforms like Depop, eBay, Grailed, Poshmark, and more. Get inspired, follow product influencers, read unbiased reviews, receive styling tips, learn about trends, and even find items inspired by TV shows, movies, or social media—all in one place.

Try it today: www.shopencore.ai


✨ The Future of Online Shopping

At Encore, we see shopping as an experience that flows naturally, allowing you to start broad, zoom into specifics, or expand to new ideas as you explore. One moment, you’re looking for Rat and Boa dresses; the next, you're after Cartier jewelry and Manolo Blahnik kitten heels to match. This ever-changing experience is where a conversational medium shines. The future of search and discovery in shopping will be a place where you have a personal, 24/7 shopping assistant—and not like those annoying ones you find in stores that push you to buy things, but a guide who senses what you like, adapts seamlessly to your shifts in taste, and offers thoughtful recommendations and inspiration until you find something you truly love.

Our vision is for everyone to have a personal shopping expert that feels like an extension of yourself, helping you find hidden treasures effortlessly. Eventually, Encore will be able to take care of sourcing and shopping tasks on your behalf, making the experience even more seamless and personalized.

https://www.youtube.com/watch?v=nD7YIGvNa08

🎨 Core Features

Encore Chat (Your personal shopping assistant): Ask Encore for inspo, product recs, unbiased reviews, styling tips, trends, and even find items inspired by TV shows, movies, or social media—all in one place. Eventually it will be able to carry out actions as well.

FYP (For You Page): Curated, one-of-a-kind finds from across the internet—tailored to your style. Refreshes daily. Unlike traditional feeds tied to one brand, Encore’s FYP pulls in items from a variety of categories—fashion, furniture, collectibles, books, electronics, and more—with fresh recommendations every day.

Curated Boards: Under trending items, you can find curated collections to help you get inspiration! We'll soon be giving Encore users the chance to submit their own collections. This allows us to lean more into community and discovery driven side of shopping




👋 Team

We’re Parth and Alex.

Parth is a Berkeley EECS alum and has experience in search and ads ranking at Twitter, and most recently led a product engineering team at Asana.

I (Alex) was an architecture software engineer at Apple in the Hardware Division and previously worked as a flight software engineer at NASA JPL on the InSight and Juno Missions.

Our shared passion for shopping, tech, and building meaningful consumer experiences led us to build Encore, bringing the thrill of finding unique treasures to the resale market and making secondhand shopping feel as exciting as buying new.


🤝 Quick Ask

  • Feedback: If you have 10 minutes to chat with us about anything related to Encore, thoughts, advice, feedback, intros to creators/shopping influencers, or anything else please book a time here with us! https://cal.com/encore/15min

    As a thank-you, we’ll offer two free months of Encore Pro for helping us refine the experience.

  • You can follow us on Twitter and Linkedin. You can also join our community on Discord.

    Our DMs/Emails are always open :)

Try Encore today at www.shopencore.ai! Curious what we’ve got our eyes on? Check out our curated favorites (my favorites + Parth’s favorites)!

Pro tip: Encore is perfect for finding last-minute vintage ugly sweaters this Christmas or unique holiday gifts!