GoodFin is reimagining how a new generation builds its wealth, starting with their investments in alternative assets. Our mission is to transform complex financial services into an engaging, easy user experience. Our platform combines a design-forward UI/UX with a backend powered by our secret sauce of tech, financial and legal expertise. We believe that AI will productize and democratize financial services that are performed by teams of humans at legacy private banks and wealth managers, including investing across multiple asset classes, financial planning, tax optimization and estate planning. This highly fragmented $1.25T global services market will undergo a sea change in the coming years, as trillions pass in the largest intergenerational wealth transfer to date.

We are a fast-growing seed-stage startup backed by Y Combinator, Goodwater Capital, Phoenix Fund, Perpetua Investment Group and angel investors from leading companies across tech and finance.