Healia
Modern health insurance for dual income families
Director of Marketing đ
About the role
Weâre looking for a results-driven Director of Marketing to drive growth, engagement, and brand presence for Healia. In this role, youâll own the end-to-end marketing strategy, from crafting compelling stories to executing multi-channel campaigns. Youâll also eventually build and lead a team of SDRs to accelerate outbound efforts. If youâre passionate about B2B marketing, thrive in fast-paced environments, and love experimenting with creative ways to connect with audiencesâthis is the role for you.
â Your responsibilities will includeâŠ
- Content & Enablement: Create and maintain high-impact marketing collateral, including case studies, customer stories, and sales enablement materials.
- Outbound Strategy: Hire and manage a team of SDRs to optimize outbound outreach and prospect engagement.
- Lead nurturing: Just like most b2b enterprise businesses, our sales cycle isnât overnight. Youâll be responsible for nurturing leads with email campaigns, virtual events, and more â from when we first touch them until they sign.
- Demand Generation: Design and execute multi-channel campaigns (e.g., email, social, events, partnerships) to engage prospects, generate leads, and support customer acquisition.
- Experimentation & Optimization: Experiment with messaging, creative, customer referral campaigns, and channels to discover effective ways to connect with our target audience.
- Digital Frontdoor: Take full ownership of our website, transforming it into a powerful marketing and conversion engine. Optimize user experience, refine messaging, and implement data-driven strategies to drive engagement and lead generation.
đ Youâll be successful in this role if youâŠ
- 3+ years of experience in Enterprise B2B Marketing (focused on five and six-figure ACVs)
- Exceptional communication and storytelling skills, both written and verbal.
- Experience running both multi-channel digital campaigns and conferences (or event) marketing
- Experience working at a <200 employee tech startup
- Strong analytical skills with experience leveraging marketing automation tools, CRM systems, and analytics platforms
- Possess a high level of resourcefulness, grit, and determination.
â Bonus points
- Experience selling into a highly regulated industry - such as insurance, healthcare, or finance
About Healia
Healia is a Y Combinator backed company thatâs reinventing health insurance for dual income families. Our product, the Total Care Option (TCO), allows companies to pay for the out of pocket costs of any employee that enrolls in their spouse's health insurance plan. This saves our customers $10k per enrolled family while providing an incredible employee perk: 100% coverage of health costs.
We handle setup, employee education, and claims reimbursement. Our technology can even help employees who don't have a spouse understand their insurance options better. To learn more, check us out at https://healiahealth.com.
