Data warehouses like Snowflake and BigQuery are shifting how companies think of centralizing data. They're becoming the standard place to centralize customer data at a company, given how cheap and accessible warehouses have become. HIghtouch exists to help companies get their data out of the warehouse (reverse ETL) and into the hands of sales, marketing, and product teams.

Business users can't get data into their SaaS tools without help from engineering. Hightouch is the easiest way to get customer data from your database or data warehouse into your SaaS tools. Just write SQL in our UI, map the columns to the fields in your SaaS tool, and then watch the data live sync into your SaaS tool. Some common examples include getting data into sales (Salesforce, Hubspot), marketing (Iterable, Braze, MailChimp), and support (Zendesk, Intercom) tools.

Why is this a big deal? SaaS tooling like Salesforce have been promising to be the customer source of truth for years, but have never achieved that goal. Warehouses have accomplished that vision, but lack the final piece which is getting the data back into the operational systems where it can be used. Hightouch closes this loop and captures the value of getting data into these systems.

We're growing rapidly, have a user base that raves about us, and recently raised a Series A from top firms!