The leading Composable CDP and AI Decisioning platform
Data warehouses like Snowflake and BigQuery are shifting how companies think of centralizing data. They're becoming the standard place to centralize customer data at a company, given how cheap and accessible warehouses have become. HIghtouch exists to help companies turn their data warehouse into their marketing customer data platform.
Business users can't get data into their downstream tools without help from engineering or buying a clunky, siloed, packaged Customer Data Platform. Hightouch has pioneered the Composable Customer Data Platform where we sit directly on your existing data warehouse, have marketer-friendly UIs, and allow teams to sync any type of data to all of their downstream tools.
Why is this a big deal? SaaS tooling like Salesforce have been promising to be the customer source of truth for years, but have never achieved that goal. Warehouses have accomplished that vision, but lack the final piece which is getting the data back into the operational systems where it can be used. Hightouch closes this loop and captures the value of getting data into these systems.
We're growing rapidly, have a user base that raves about us, and recently raised a Series C from top firms!