Locale

TLDR: After noticing how much my diet impacted my productivity, I spent six months researching and A/B testing different diets to find one that gave me the most energy and mental clarity. Eventually, I found a protocol that worked — not just for me, but for dozens of my closest friends. But I couldn't find the time to cook consistently and no meal service met my standards. So I built my own.

Problem ❌

As a founder, I never had time to cook, so I’d always settle for Doordash meals that made me feel sluggish and low energy. After doing some research, I realized that most prepared meals have:

• Low quality and processed ingredients - produce sprayed with synthetic pesticides and sauces filled with processed ingredients and artificial emulsifiers (neurotoxins that can harm brain function over time)
• Unhealthy oils - full of low-quality vegetable and seed oils, which throw off your Omega 6 to Omega 3 ratio (key to optimal cellular and brain function)
• Little to no fiber and protein – dietary fiber and lean muscle mass are both huge components to regulating blood sugar (critical to sustaining energy levels)
• Packaging full of microplastics - heating food in plastic containers leeches toxic chemicals and disrupts hormones

After realizing that the way I eat can have a huge effect on my productivity levels, I started trying out “healthy” meal delivery services. Most tasted bad and claimed to be healthy, but after digging deeper, I realized it was mostly BS marketing with no real nutrition standards to back them up.

The Blueprint service appeared to be the best option, but after doing more research, I found that they just outsourced their food production to a company that uses seed oils and low-quality ingredients.

Every service I tried was compromised in some way. I couldn’t find any options that hit all of the science-based health standards that I cared about and helped me perform my best.

Solution 💡

I spent a long time doing research (and crunching studies with chatGPT) to come up with a strict list of rules for the food that I wanted to eat. Then, I found an experienced chef with over 20 years of fine dining experience and gave him a carefully curated list of approved ingredients for each meal.

The meals that he created were delicious, and after a few weeks, I started noticing I felt different. I had more energy throughout the day, felt much less fatigue after a long day of work, and started sleeping better.

My friends asked to join in and get meals from my chef, and many began to notice the same benefits that I did. That’s when I decided to offer this as a service to everyone.

Our Ask ❤️

We want Locale to be the best delivery service for people who care about their mental performance and long-term health.

• Have you found any nutritional hacks that have helped you be more productive? Tell us what worked (or didn't). Feel free to email me at chris@shoplocale.com.
• Want to try Locale and live in the SF Bay Area or LA? Check it out here. We’ll include 2 free meals on your first order.