About Lucy

Lucy’s mission is to reduce tobacco-related harm to zero. We provide next-generation nicotine products, with just pure nicotine and food-grade ingredients, that appeal to a wide variety of consumers. We’re a fresh take on an old habit, providing a cleaner, more convenient alternative to the products on the market today.

History

• Founded in 2016 by former Soylent (YC S12) co-founders and executives.
• Announced first product publicly in 2019 after several years building manufacturing capacity and brand. See announcement post.
• Now selling multiple product both online and in retail stores.
• Growing team in Los Angeles and remotely.

Funding History

We have over $15M in funding from top consumer VCs including Greycroft, RRE, and Refactor Capital.

Current Growth Trajectory

We have strong product-market fit with high LTV and low CAC. The tobacco industry is in upheaval at the moment, with new regulation landing daily that makes it harder for our competitors to sell their harmful products. Joining our team offers a unique opportunity to see first-hand the disruption of a centuries-old industry worth more than a trillion dollars globally.

Relevant Reading Material:

• US Government Bans Flavored Vape Products
• FDA Comprehensive Plan for Reducing Tobacco Related Harm
• Juul Employees Say “Morale Is At An All-Time Low” After Its Worst Year Ever

The Future

We have a superior product, regulatory tailwinds, and a rapidly scalable distribution plan. There are still over 30 million Americans using harmful tobacco products, and we want to switch all of them to our product and give them control over their addiction and health for the future. We are looking for hardworking individuals to join us in driving a stake in the heart of the tobacco industry once and for all.