MarketForce is a US, Kenya and Nigeria-based technology company that is building the SuperApp for Africa's 100 million merchants. MarketForce provides an all-inclusive B2B Commerce and Fintech platform (dubbed “RejaReja” – Swahili for ‘retail’) that empowers merchants in Africa to source, order and pay for inventory digitally and conveniently,access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.