Mindset Health

tl;dr: Hypnotherapy makes smokers 10x more likely to quit smoking than going it alone and can be more effective than nicotine replacement therapy. We’ve created Finito, a self-hypnosis app that helps people quit with 15-minute daily sessions, educational readings, and stop-craving tools.

Check out the app on Apple App Store or the Google Play Store! Learn more at tryfinito.com.

❌ The problem

Smoking is one of the biggest public health threats the world faces today and yet doesn’t have the attention it sorely needs. It’s responsible for 1 in 5 deaths and an economic cost of more than $300 billion a year in the US alone.

While half of smokers made a quit attempt in the past year, research shows it may take up to 30 attempts before they are successful. This is because nicotine patches and gums do not address the emotional and habitual factors behind smoking and access to in-person therapeutic support is limited.

✨ Our solution

We’ve joined up with world-leading neuroscientist Dr Gary Elkins to create an easy-to-use app with a 4-week structured program that helps people quit smoking with 15-minute daily self-hypnosis sessions, educational readings, and stop-craving tools.

What distinguishes Finito from other smoking cessation solutions is that it addresses the underlying reasons that cause people to smoke in the first place, providing hypnotic suggestions to the subconscious to manage cravings, emotions, and habits.

The program is ideal for people who have tried to quit but have returned to smoking because it changes their unconscious smoking behavior and gives them the tools to self-manage their craving symptoms.

⚙️ How it works

You may be familiar with hypnosis and its urban-legendary ability to help people stop smoking. Well, clinical studies show that hypnotherapy can actually be 10 times more effective than quitting without support and more effective than nicotine replacement therapy. And according to neurobiological brain studies, hypnotherapy activates areas of the brain associated with attention, motivation, and a sense of well-being.

Hypnosis isn't a therapy itself - it's a state of focused attention and heightened suggestibility that makes therapeutic techniques like CBT and guided imagery more effective. Hypnotherapy is like meditation but focused on health outcomes

💙 Founders backstory

We created Mindset Health to empower people to improve their health by unlocking the power of their mind. We’ve already helped 80,000 people manage their IBS with hypnotherapy with our app Nerva. And we’re really excited to help people finally quit smoking, many of whom are understandably anxious and depressed about a habit that has controlled their life for too long.

Our ask

1. Tell any friends or family you know who want to quit smoking
2. Investors: send us an email at alex@mindsethealth.com
3. Share this post to your network to spread the word about hypnotherapy!