At PROVEN, we have built the most comprehensive database the beauty industry has ever seen, having analyzed over 8 million skin care reviews, on more than 100,000 products, 20,000 ingredients, and 4000 academic peer reviewed papers. This database is nicknamed the Beauty Genome Project. We then use the data and machine learning to tailor-make beauty products that actually work, because they are formulated specifically for you own individual skin.

Customers fill out an online quiz (questions cover age, ethnicity, lifestyle, and geographic location) to receive a unique skin profile and set of skincare products based on findings from the Beauty Genome Project.

We are changing not just the way that consumers discover and buy beauty products, but also how CPG companies are operated, with less wasteful, more targeted marketing, more efficient inventory turnover, and longer customer life time value using data and personalization.

PROVEN was selected to be in the Oscars gift basket to this year's nominees, and has been featured in New Beauty, Fast Company, TechCrunch, the Verge, and the Huffington Post.

PROVEN had just graduated from Y Combinator. We were also selected to be in this Sephora's Beauty Innovation accelerator, and had just won MIT's AI Startup Idol award of the year.