SpruceID lets users control their data across the web.
SpruceID lets users control their data across the web. Instead of people signing into platforms, we imagine platforms should sign into people’s data vaults. We implement this pattern into digital wallet ecosystems for governments, enterprises, and blockchains. We believe that architectures that enable individual autonomy in the digital world are necessary for free societies and dynamic economies to thrive.
Jobs at SpruceID
Active Founders
Wayne Chang, Founder
Gregory Rocco, Founder
Brooklyn native. Hi – my name is Rocco. I’m a digital humanist and Joycean by education, a musician by practice, and a technologist by trade. I am a co-founder of Spruce. In a past life, I was an associate producer for a children’s media company, an editor in chief and journalist, a startup consultant on product and strategy, and eventually a strategy lead for a team at ConsenSys focused on digital identity.
Hear from the founders
How did your company get started? (i.e., How did the founders meet? How did you come up with the idea? How did you decide to be a founder?)
Founders Wayne Chang and Gregory Rocco met while working at ConsenSys in Brooklyn, New York. They realized that the best way to ensure a user-centric future was to build the core infrastructure that lets users control their data across the web. Enter Spruce in early 2020. As implementers and architects of emerging global identity standards such as W3C Verifiable Credentials, Sign-In with Ethereum, and more, we recognize the importance of aligning the ecosystem and providing core open-source building blocks to make this all possible.
What is your long-term vision? If you truly succeed, what will be different about the world?
We believe in enabling a world where users can control their own data across the web, giving people security and privacy through private-by-default architectures, and supporting builders with open-source software for user-controlled interactions.