Large contracts with large companies usually require software companies to offer SAML SSO. Implementing SAML SSO yourself is pretty hard and not a good use of your time. We make it really easy to implement SAML SSO in your product.
Deeply obsessed with arcane details of business models and operations -- this isn't a joke, I literally wrote a wandering 3,500 word essay about net dollar retention (https://cranberryblog.substack.com/p/net-retention-convexity-in-saas). Before Okapi, I worked in business operations at Gem, where I owned go-to-market analytics, overhauled pricing & packaging, and supported the executive team in designing and executing a new corporate strategy. Also had a prior career at BCG and in SaaS VC.