Subsets is an AI-driven retention automation platform for subscription media businesses.

We help leading subscription media businesses like The Athletic (part of the New York Times), Daily Mail, and Børsen increase subscriber retention through sophisticated, AI-driven experimentation. By analyzing subscriber behavior, Subsets automatically generates audiences and measures the incremental revenue lift in lifetime value within a no-code platform designed for retention and growth teams.

Based in Copenhagen, we are a lean team that is growing quickly. We are backed by leading investors across the US and Europe, such as Y Combinator, Upfin, and a range of business angels.