SureBright embeds AI-powered product warranties in the consumer journey in under 10 minutes, empowering North American merchants to generate additional revenue and boost customer loyalty at zero cost. Think of it as the Stripe of embedded warranties enabling any merchant to offer an Apple Care-style warranty program for every product ranging from smartphones to mattresses. SMBs (< $100M sales) cannot offer warranties due to insurers' high premium requirements. Larger merchants face prolonged onboarding times of over six months and need to build internal tools and support teams to manage warranty operations. SureBright eliminates these barriers, enabling merchants of any size to offer warranties in minutes while reducing the cost to zero. Supporting all sales channels, including major e-commerce platforms, websites, marketplace sales, and brick-and-mortar, SureBright automates every step of the warranty distribution process. By embedding warranties at seven different points in the consumer journey, we achieve over 5x the industry warranty conversion rates. Founded by ex-Amazon and ex-InsurTech Unicorn, we are poised to expand the Product Warranty market by $45 billion.
Manish is the CEO and co-founder of SureBright. He holds an MBA from INSEAD (France), focusing on entrepreneurship and strategy, and a master’s in mathematics (CS) from the University of Waterloo, where he researched and published on low latency real-time systems. Previously, Manish led engineering teams at major companies like Amazon and Samsung Research, with experience developing products that handle hundreds of billions of requests per day with millisecond latency.
Sanket is the CTO and co-founder of SureBright . He is a computer science graduate and second time founder. Previously, Sanket led engineering teams at major Indian companies like Policybazaar.com, Philips and Samsung, and gained experience of developing products that served millions of customers and handled large scale data volumes.
tl;dr: Embedding these insurance products generates additional revenue, protects customers, and boosts customer loyalty at zero cost. And it’s as easy as signing up for Facebook if you still remember that! 😉 — Talk to us.
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Hello, everyone! We are Manish and Sanket (right to left), the team behind SureBright. We started our professional journey together with our first job at Samsung Research Institute 14 years ago.
Manish (CEO), a graduate of the University of Waterloo (MMath, CS) and INSEAD (MBA), has developed products for industry giants like Amazon and serves on the board of the InsurTech Association. Sanket (CTO) has led engineering departments at insurtechs such as Policy Bazaar, which has become a household name in India. Together, we bring 25 years of combined experience in insurtechs, startups, major tech companies, and business.
Warranty and insurance distribution in e-commerce has seen minimal change, with the industry evolving slowly. At Surebright, we're on a mission to revolutionize this by leveraging the latest advancements in generative AI. Our platform enables US and Canadian merchants to seamlessly integrate Apple Care-like warranty programs for any eligible product, from ovens to bikes. We achieve this with nearly zero onboarding and operating costs, allowing merchants to offer these warranties in just minutes across any sales channel.
The cost of offering product warranties is exponentially high for merchants and insurers. As it follows,
Below is what the current merchant landscape looks like,
SureBright’s warranty program runs on auto-pilot, empowering merchants of all sizes and providing the following key benefits:
With these benefits, we help merchants boost their bottom line by up to 12% through warranty margin share. Offering warranties also increases customer trust in the brand, leading to 15.6% more conversions and a 14% increase in Average Order Value. In addition, customers get a better post-purchase experience, resulting in more repeat customers and fewer negative reviews.
We began our journey to help smaller merchants (<$100M in sales) offer warranties. But, within 3-4 months of going live, we began attracting interest from larger merchants. The “aha” moment came when Insurance companies started utilizing our platform for their customers. This was a pivotal moment, leading us to develop SureBright as the Stripe for embedded e-commerce insurance products.
Today, our customers include a diverse range of merchants and marketplaces with $0.5M to $1B in sales, insurance companies, tech firms involved in consumer product purchase journeys (such as Buy Now Pay Later), warranty management companies, and other insurtechs.
You can explore our consumer journey with partners such as Blackstone, Magnum Bikes, WalkingPad, Street Cred Capital (BNPL), and FlexShopper (Lease to Own).
If you know any merchant, marketplace, or company participating in the consumer purchase journey, such as Buy Now Pay Later and Checkout Management Companies, please make the introduction. We and they will both be very thankful! Email: manish@surebright.com or BOOK A CALL DIRECTLY WITH US.
We embed product warranties in consumer journeys