Surface Labs
Surface Labs helps B2B marketing teams optimize website conversions…
We’re building tools to help companies collect richer customer data and convert more website visitors to customers. Every business site has some sort of a Contact Us, Talk to Sales, Request Demo, or other type of intake form designed to collect data from their users. But the majority of these forms are extremely under-optimized and lack the rich analytics and personalization capabilities needed to truly engage users. We've optimized forms, self-serve pipelines, and ran experiments alongside growth teams at companies like Snowflake and various startups and know exactly what is needed to enable better business forms.
Active Founders
Saharsh Agrawal, Founder
Co-founder and CEO of Surface Labs.
Arjun Sahai, Founder
Company Launches
TL;DR We previously built intelligent forms for businesses to boost website conversions by up to 40%, but found them still struggling to close sales because they couldn’t scale manual human tasks against increased lead volume. We give every site visitor a dedicated AI agent to convert more leads into customers across the entire funnel.
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The Problem.
Over 40% of ad spend is wasted. Businesses spend money on ads to drive traffic to websites/ PPC pages, but businesses struggle to convert visitors into leads if the page fails to convey value and collect lead data. This results in leads leaving to visit competitors' websites and wasted ad spend.
Even if a lead does initially convert on the site, it’s not enough. Businesses still need to
- filter out unqualified leads/ fake form fills
- decrease speed-to-lead
- repeatedly engage the lead
This problem is most severe for businesses in competitive ad spaces with commoditized offerings (e.g. services, lending, higher education, home services, etc).
As a result, many businesses end up buying low-quality leads in bulk from lead gen services or just spray-and-pray cold outbound campaigns.
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Our Solution.
We’re building an intelligent lead management system — a better way to track and engage every lead that clicks on an ad & lands on your website.
We’ve achieved this by building:
- super customizable, high-converting lead forms
- dedicated AI agents to qualify and engage every lead on your website
- better ad targeting and personalization using first-party data collected on your website
The platform includes a highly customizable, multi-step form builder, agent configuration UI, and data + analytics dashboards that provide granular details for every lead.
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The Backstory.
We (Arjun and Saharsh) are both engineers who met at UC Berkeley 🐻 and have helped growth teams at multiple startups and companies like Snowflake ❄️ boost funnel conversion rates.
We launched our high-converting forms product last September, booked 300+ customer calls in just a few days, and have helped hundreds of businesses ranging from law firms, real-estate and high-ticket coaching services to B2B SaaS companies spending millions on ads boost conversion rates on their website.
Are you ready to optimize your ad spend and engage every lead using AI?
We’d love to chat! Reach out at saharsh@withsurface.com, fill out the contact form on our website, or book a demo directly here. We’d also appreciate sharing our launch and following us on LinkedIn!
Other Company Launches
🏓 Surface: Intelligent Forms that Boost Conversions
YC Sign Photo
Hear from the founders
How did your company get started? (i.e., How did the founders meet? How did you come up with the idea? How did you decide to be a founder?)
Arjun and I met as freshman at UC Berkeley when we were assigned to be lab partners for our introductory electrical engineering class. We quickly became friends/ project partners/ roommates over the next several years. I always knew I would start a company someday, but didn’t know what problem to solve. After getting into YC with Arjun and going through a couple pivots, we finally decided to work on something we had first-hand experience with, and that’s what has led to our current intelligent forms idea.