Underground Cellar is a Y Combinator and VC-backed startup based in San Francisco that is currently experiencing hyper-growth. We’ve ‘gamified’ wine sales through our addictive e-commerce platform that gives buyers a great value through “upgrades”, allowing wineries to quickly sell wine without resorting to brand-damaging discounts. Since launching in 2014, Underground Cellar has sold over 750,000 bottles of wine, and has sales of $18M per year.

We’re at the forefront of technology, having built our entire e-commerce platform in house. Our tech stack is built on Node.js, React, PostgreSQL and the open-source .NET Core, and we use “serverless” functions in the cloud to assure scalability!